A persuasive email is the right way to win the heart of your subscribers. Only a few marketers are gifted with the art of email copywriting. With the help of persuasive email copywriting, you will gain the attention and support of your subscribers.
When you write your email in an efficient way, it will eventually evoke a response from your subscribers. Below are the 4 Ps of persuasive email copywriting that will help you to gain success in email marketing.
Promise:
Just like the name tells, a promising email is the one in which you figure out the problem that your subscribers are facing. Making a promise means that you already understand the visitors’ predicament and your mail should at least instigate this attention.
It is only promising if you successfully address the issue and solve it. That means this does not end here; you need to provide a solution to their problems.
The problem is that most often, you are talking to your subscribers about something exciting instead of asking them about their concerns. That is where the need for interaction comes in.
Be it surveys or feedbacks; you need to know what goes on the other side and face the complaints with professionalism. A promising subject line seeks to offer something of value to your readers, in return for their subscription.
It is a fact that you can only gain the trust of your subscribers by addressing their problems and providing them with a suitable solution. For this purpose, you need to have knowledge about what your audience wants and what you can do to help them.
Per an article on the Copy Blogger, a promise that helps to entice the reader to continue with the content, through offering a reward.
Photo:
It is said that a picture is worth a thousand words. There are times when you are unable to keep your message concise. However, a long message can actually distract your reader from the main message. Your subscribers will not get the idea of what you are trying to tell them unless you show them a vivid picture.
A colorful image is refreshing when put cleverly in the text and also greatly increases the impact of your message. In fact, even if people are skimming through the emails, they can get the gist of it through the image alone.
In this way, an image will be developed in their minds, and it is the best way to grab their attention. Tell them about your product in a descriptive way and unleash your inner writer to convey your message. By using simple words cannot develop any image in your reader’s mind; that is why it is essential to use a picture.
Proof:
Only words and pictures won’t do the work. Sometimes you need more than that to convince your readers that the email is worth it. This solid proof is some sort of evidence.
You need to have a piece of evidence to satisfy your subscribers that the solution you are providing will work wonders for them.
Your audience doesn’t want your claims, they want real results, and only you can satisfy them. You can do this by providing them with testimonials and statistics.
Proof may be the shared content that indicates your products and services work. Still, they could be in the form of comments coming from a community with a shared interest or a professional body that provides unbiased opinions about your content.
These are feedback from actual people, and your readers can relate to real people better than your claims. They are presented in graphs, charts, and statistics, per an article on the Raven website.
And you can even share reviews and feedback on real people whose problems are solved by your solutions. After getting the final push, more people will be compelled to actually try your service. This is the best way to persuade your audience and win their hearts. The next step is to meet their expectations and keep your promise.
Push:
After you have done the convincing, the next and last step is to give the final push. This is the part where you urge your audience to take any action so that their problems can be solved early.
However, this step requires less work and more thinking. You need to be natural, and the message should also be clear but subtle.
Getting a sizeable client requires this strait. But it also required tinkering and a lot of practice to get it right.
A push could be undertaking a promotional effort. You should try to garner a sizeable audience to have a better return on investment.
Don’t make your subscribers confused because this will make them reluctant to buy the product. It should be their decision, and therefore you should always give them two options.
The first one is to provide them a buy now button so that those who willing to try your product can do it on the spot. And the second button is for those who are still reluctant and want some more affirmation to buy your product.
In this way, you are not pressurizing your subscriber, and eventually, they will make up their mind in buying your product.
Therefore, by following these simple steps, you can persuade your audience to buy your products. Per an article on the Play Inc. Online blog, you need to do it in the right way; otherwise, you won’t be able to convince them.
