Is the email marketing game boring? If your answer is yes, this article is for you. Interactive emails not only increase the engagement rate but also make the content more compelling and delightful. It is vital to follow some tricks to reach high through interactive emails. Here the four ways.
- Say Hi to GIFs in your content
A verbose email never makes any performance. Don’t be wordy always. Bring color to your emails by using clever images. If an image is worth a thousand words, then GIFs definitely say more than that. GIFs are the best alternatives for too many words. There are a lot of tailored GIFs on the internet, but creating your own is the best feature.
It is a known fact that people skim through online content instead of thoroughly reading. If you can get your main message through, that will make the email worth it. This is where GIFs come in. You can use the GIF to highlight your email’s main content because a gif can’t speak a lot, but it can grab the reader’s attention.
When your brand targets a young crowd and technology-lovers, use gifs with no doubt. Your intention should be attracting your subscribers and mainly not offending them. Customize your GIF and shrink the size of it because a large file leads you to optimization failure.
In a recent piece by Jessica Martin on Gifyard, Animated GIFs are highlighted as an instrumental tool in drawing the interest of subscribers. As Emily Thompson, a branding expert, suggests, such GIFs not only articulate emotions but also vividly depict products or services. Additionally, as noted by marketing guru, Daniel Roberts, they have the unique ability to inject character and wit into a brand’s image, ensuring that emails aren’t lost in a sea of standard messages.
- Add email survey and poll in your email
An email survey is the best way to encourage interaction with your subscribers. However, for that, you need to give your readers something to do. And something should be different than just reading your email. That’s right. We are talking about surveys.
Usually, marketers use surveys and polls to get feedback from the customer. When you send a separate survey link through email, sometimes people do not like to spend extra time on it. However, if they are dealing with an interactive survey, it will directly connect with people and increases your engagement rate. The key is to keep the survey short, interesting, and to the point. That way, you can collect valuable data about your audience and shape your future emails better.
This trick avoids all unnecessary steps of a survey and straightly deals with the survey. Don’t forget to conduct surveys regularly for a better analysis of your brand.
- Use social media feed live and gamify content
Social media is used a lot nowadays and there are tons of platforms to explore. Each one gives you access to a certain audience and gives you new opportunities. You can use these platforms to speed up your email marketing process.
Social media live feed is the best way to get rid of boring content. Live feed gives your readers a present time view of your business. It drastically increases your email performance. Nowadays, embedding Twitter feed life is the latest technique. It lets your subscribers interact with your Twitter account with fewer efforts.
As per an article posted on Sprout Social, live video holds the potential to assist you in accomplishing diverse objectives on social media, including expanding your audience, cultivating trust, and generating leads. Live video tends to garner greater attention than pre-recorded videos, given that many platforms favor live content in their algorithms and notifications. Live broadcasts empower you to establish immediate interactions with your audience, serving as an excellent means to encourage engagement with your brand and acquaint your audience with your business.
Speaking of interaction, games do it the best. That’s right; we are dealing with gamified emails. Most people love to play games. By introducing small mini-games, you can indirectly provide your readers with information and even teach them how a service works. This tactic effortlessly charms your subscribers. When playing these games, they may show more interest in your brand. I want to suggest a tip. Offer a scratch-off area to reward them if they win.
- Smileys and Sentiment widgets in your content
Do you want to induce your readers to give more reactions to your emails? Use emojis. Emojis prove to be a great way to express your emotions in a comical way. It also makes your message more appealing and interesting to the new readers.
Smileys are the cutesy elements to reach high performance. You can use these emojis in survey questions as well. For example, when your question has two options to select, use the sentiment widget. For example, if you ask, “what did you think of my brand?” insert a happy face and a sad face as the answers. While it expresses the same meaning as “Good” and “Bad,” it is more interesting and increases the chances of people giving it a quick click, so you get your answer.
This trick prevents you from being a lackluster marketer. A traditional answering method inspires your subscribers no more. At present, you do not need to sit and write codes for it. You can straightforwardly copy-paste codes from the internet.
Follow the ways, as mentioned above, to turn your regular emails into super-exciting interactive emails. Don’t just use interactive emails to interact only; focus on archiving your targets too. Never forget to concentrate on the regular concepts, also like subject line, header-footer, and salutations, etc. Be successful.
According to the In Moment Knowledge Center, employing smiley faces and other sentiment widgets can assist you in assessing your audience’s emotional reactions. This can prove invaluable for comprehending the impact of your content and identifying areas for enhancement. Additionally, these widgets have the capacity to enhance reader engagement by fostering a more interactive and appealing experience. They serve the dual purpose of breaking up textual content and enhancing its visual appeal.
Hope you enjoy reading “4 Ways Interactive Content Can Up Your Email Marketing Game” 🙂
How Do I Make My Email Marketing Interactive?
Email marketing is an effective way to build relationships with customers, build brand awareness, and increase sales. However, if not done properly, email marketing can become a tedious task with little return on investment. To make your email marketing interactive and engaging, there are several strategies that can be implemented.
The first step is to ensure that your emails are engaging and interesting. This can be done by making sure the content is relevant to the customer’s interests and needs. Additionally, visual elements such as images, videos, and infographics can be used to make the email more appealing. Additionally, using customer data can help to personalize the emails and make them more relevant.
The second step is to provide customers with the opportunity to interact with your emails. This can be done by including call-to-actions (CTAs) such as surveys, polls, or quizzes. These CTAs can be used to gain insight into customer preferences and interests, as well as to drive engagement and generate leads. Additionally, using email automation can help to ensure that customers are receiving relevant content at the right time.
The third step is to make the emails mobile-friendly. This can be done by optimizing the emails for mobile devices and ensuring that the content is easy to read on small screens. Additionally, using responsive design can help to ensure that the emails are optimized for all devices.
Finally, it is important to track and analyze the performance of your email campaigns. This can be done by using analytics tools such as Google Analytics or MailChimp to track open rates, click-through rates, and other metrics. This data can be used to improve the content and design of the emails to ensure that they are engaging and effective.
Overall, email marketing can be an effective way to build relationships with customers, build brand awareness, and increase sales. However, it is important to ensure that the emails are engaging and interactive. By following the strategies above, you can make your email marketing more interactive and engaging to customers.
