One of the most plausible, if not the best, ways to promote your products is by creating a landing page since people are increasingly fond of online shopping in this technological era. A landing page is defined as a webpage appearing upon being clicked on (optimized) search engine results, social media pages, and the main organization websites. A landing page is incredibly useful for mainly brand awareness purposes and providing information and customer service more efficiently.
The links of your commercial landing pages can be put within your email so that it will draw curiosity or gain even more attention from your current or would-be customers, also known as email marketing. Once you manage to do so, you directly answer their questions related to your products, receive positive and negative reviews from them, and even request endorsing and partnership from them and/or other sellers.
However, they will not be interested in your products and services if you do not even bother to optimize your email landing pages. Below are three primary tips to do such a thing (they do not have to be taken completely step by step):
- Conduct A/B and/or Multivariate Test
A/B test, also known as a split test, is an experiment in which two variants (page designs and commercial methods, for example) are compared to each other to see which one is better. In this test, the A version might be the variant that is being used, while the B is the one having been modified. They are then shown to the customers/visitors in order to obtain the statistical data of their answers. That way, you can draw conclusions regarding which one is preferable and always add or fix the lacking features in your pages.
A multivariate test is similar to the testing method above, but the main difference is that multiple variables are tested at the same time. That said because it takes a longer time to evaluate the acquired data and draw conclusions from them, the A/B test is generally more preferable than a multivariate test.
According to MixPanel Blog, the initial use of A/B testing is to identify the most effective layout or design for a landing page. Once the landing page has achieved a substantial traffic volume, multivariate testing comes into play to further refine the page and extract valuable insights for future enhancements. It’s important to acknowledge that there may be unanticipated factors, and what initially seemed like the best approach might yield different results in practice. This is why approximately 60% of companies employ A/B testing on their landing pages.
- Keep The Visuals and Contents Simple Yet Interesting
Emails are versatile, and you can include your content in multiple ways to grab the reader’s attention. However, there is such a thing as going overboard. Very large, excessive images and bright text significantly decrease the impact of your message.
Therefore, the key is to keep it simple and professional. The two most basic and important features of the email landing pages are a sign-up form and the clear pictures of your sold goods. The colors of the page background must not be too bright and/or edgy.
The good idea is to start with a certain color scheme. Usually, it is recommended to go with the color scheme of your logo as it leaves a deeper message. You may put eye-catching or perhaps even amusing headlines on the main pages as well as one of the ways to attract even more potential customers or subscribers.
According to Story Chief, Simple Visual content has emerged as a potent tool in contemporary marketing. It possesses the ability to slice through the clutter and establish more compelling connections with your audience. When you integrate visual content into your marketing approach, you have the potential to elevate engagement levels, stimulate conversions, and fortify brand recognition.
Do remember that you do not have to describe your products extensively. Simply write them in a concise but appropriate manner.
- Build Credibility
Emails have the main purpose of building and strengthening your relationship with your audience. For that, you need trust, and this is where credibility comes in. Your content should be interesting; however, it should also be exactly what you have promised your readers.
Optimizing the landing pages is much more than creating nice-looking email pages and creative content. The subscribers will consider you trustworthy if you have a high work ethic. This basically involves timely, professional, and informative responses. In that, you responds to their questions and needs (mainly send the ordered goods to them) as soon as possible, sell genuine products, offer limited edition/cheaper price of the certain things and you really do mean that, and reply to their complaints without being offensive.
A great way of doing that is by being punctual and consistent in the emails and constantly provide useful information to your subscribers to make their subscription worth it.
The HubSpot Blog offers valuable insights on unconventional approaches to cultivating trust with your customers. These strategies encompass delivering exceptional customer service, highlighting positive reviews and testimonials, embracing honesty and transparency, proactively seeking and responding to feedback, ensuring accessibility, and even exploring the establishment of a robust customer support system, such as the utilization of help desk software like Desk.com.
Hope you enjoy reading “3 Tips To Optimize Your Email Landing Pages” 🙂
What Is The Best Way To Optimize A Landing Page?
Optimizing a landing page is essential for businesses to maximize their return on investment and to increase conversion rates. By focusing on the headline, copy, call to action, visuals, forms, and testing, businesses can optimize their landing page and increase their chances of success. Following these steps will help businesses to get the most out of their landing page and will help them to reach their goals.
