When it comes to webinars, you are promised to be able to make tons of money with them. However, it takes a lot of time, patience, hard work, not to mention the struggle for perfecting the content and reaching out to the people out there.
It takes ages to prepare the perfect webinar content. One spends day and night, creating the registration page and invitation email for people to understand the value of the webinar. They also have to come up with the right topic. Even then, they stand very far from fulfilling their purpose i.e., getting people to show up live.
The precious time you spend on your webinar preparation goes to waste if people don’t show up live, and without this, you can’t build a connection with the attendants. In contrast, showing up live on the webinar means more interaction with the attendants and, hence, more chances of selling your product. So we have prepared a guide to show you the right way to make people not only register for your webinar but also committed to showing up live.
First, send out a series of emails. This is known as the ‘on-boarding’ sequence. Remember, this doesn’t include the webinar reminder emails. Those are sent out by your webinar platform.
Secondly, promote your webinar—ideally five days beforehand. This makes it more likely for your live ratings to go up. When attendees connect with you and each other, social-proof and credibility are no longer a problem. As a result, the KLT goes through the roof, and your sales start taking place.
We also strongly recommend sending out these four emails:
- Thank Them for Signing Up
Your audience and email list is a major influence on your overall marketing. These readers are important to your business, and you need to tell them about it. When your readers feel appreciated, they would like to stick with you in the long run. However, to show your gratitude, you need to communicate it to them.
HubSpot provides valuable advice, suggesting that in your thank you email, you can reiterate the essential points and benefits of the webinar to remind your subscribers. This reinforcement can strengthen the perceived value of the webinar and increase their likelihood of attending future webinars. Notably, a study by Constant Contact indicates that thank you emails enjoy an average open rate of 52% and an average click-through rate of 15%.
This is what thank you emails do. Here timing is really important, and you provide your reader with a sense of belonging and appreciation. Send an email where you thank people for signing up as soon as they do. Also, commend them for being ambitious towards their goals, decisiveness, and taking real steps towards success. Plus, briefly explain why attending live is important and how it will improve their future experiences. You can include bullet points for the benefits. Additionally, reassure them that their time spent on the webinar will be worth every minute.
- Tackle Their Reluctance
People are often skeptical about the value of live sessions. They think it would be just another mundane session, and they will have to sit through boring promotions. Now, it’s up to you how to convince them into thinking your webinar is valuable, different, and, most importantly, effective.
In your email, talk about their confusion or objections, and handle them tactically. If they are scared to start a project, and you promised to help them through your webinar, first help them clear their mind about it. Make sure they understand what the seminar is about. Usually, a lack of understanding is what keeps them from joining the live. The second thing is to make them feel welcome. Many people feel that they will just be listening to others doing stuff without them having any say in it. Then, reassure them that attending live will give them the boost to start their project with more confidence. This will confirm their attendance in your live session.
- Promise Results
Time is valuable, and your readers would not like to use it on something that is of no benefit to them. Usually, whether a live was beneficial or not is decided by a comparison between the gained results and the promised results. You need to make sure to keep this difference as minimal as possible.
Using your email, show a picture of the perfect future they have in their mind and how attending live will help them get there. Motivate them by sharing real-life stories of struggle and how perseverance made someone get to their destination. If you have testimonials of other people who have benefitted from your program, include them. Assure them that they will definitely get the expected results and how they would feel afterward.
According to BeaconLive, when you commit to delivering results in your webinar, you’re essentially conveying that your webinar is a valuable investment of your audience’s time and attention. This can serve as a compelling motivator, especially for individuals seeking solutions to their challenges. When people recognize the potential for valuable takeaways, they are more inclined to take action. Promising tangible results can also instill a sense of urgency, as individuals will want to ensure they don’t miss out on the opportunity to benefit from your webinar.
Then in the next step, you need to make sure that they actually get their desired results. If they do, there is a high chance they will consider joining in your future lives as well.
- Let Them Participate
What makes a webinar boring is the lack of interaction. No matter how interesting the content is, if any viewer has to sit through an hour of various people speaking and giving demonstrations, the interest will be lost eventually.
It may even distract the viewer from the main message. To avoid this, you need to spice things up and make sure to keep your viewers involved. There are plenty of ways to make that happen. For example, you can send a workbook via email that has an overview of the webinar.
The workbook must have easily answerable questions related to the topics of the webinar. Being able to answer those questions would motivate them to come live. Design your workbook well by matching it with your slides and ask people to have its hard-copy beforehand. Then as the webinar begins, encourage people to use it, so they feel connected to you and follow the message.
You can also extend the excitement by posting teaser snippets of the webinar across your social media platforms, motivating your followers to sign up. Consider running engaging contests or giveaways to boost anticipation. Additionally, according to insights from the Aspiration Marketing Blog, leverage chat functionalities to facilitate Q&A sessions and live discussions during the webinar, fostering interactivity that injects dynamism into your presentations and maintains audience engagement throughout.
Hope you enjoy reading “4 Emails You Need To Get People Showing Up Live On Your Webinar” 🙂
How Do I Promote A Webinar In An Email?
Introduction
Webinars have become an increasingly popular option for businesses and organizations to reach potential customers or members in a virtual space. With the power of the internet, webinars can be broadcast to a global audience, making it possible to reach customers from anywhere in the world. However, in order to maximize the potential of a webinar, it is important to ensure that the necessary promotion is in place to ensure that the webinar reaches the intended audience. One of the best ways to promote a webinar is through email marketing. In this paper, we will explore the different strategies and techniques for promoting a webinar via email.
Strategies for Promoting a Webinar in an Email
There are several strategies for promoting a webinar in an email. The most important element of any email promotion is the subject line; it is essential to ensure that the subject line is both relevant and attention-grabbing. Additionally, it is important to ensure that the body of the email contains compelling and engaging content that will encourage the reader to click through and learn more about the webinar.
In addition to the content of the email, it is also important to consider the design of the email. To ensure maximum engagement, it is important to ensure that the design is visually appealing, and that the email includes relevant images that will draw the reader’s eye. Additionally, it is important to ensure that the email is optimized for mobile devices, as this will ensure that the email can be read on any device.
Another important element of email promotion is to ensure that the email is personalized. By including personalization tokens, such as a first name or location, businesses can ensure that the email will be more meaningful to the reader and will be more likely to be clicked through. Additionally, it is important to ensure that the email is sent at the right time. Depending on the target audience, this may mean sending the email at different times of the day or week in order to increase the likelihood that the email will be opened and read.
Finally, it is important to ensure that the email includes a call to action that encourages the reader to take the next step and sign up for the webinar. This should be a clear and concise message that outlines the benefits of signing up for the webinar, and should be prominently featured within the email.
Conclusion
In conclusion, email marketing is an effective way to promote a webinar. By following the strategies outlined above, businesses can ensure that their webinar is promoted effectively and reaches the intended audience. It is important to ensure that the email is well-designed, personalized, and includes a clear call to action in order to maximize the chances of success. With the right strategies, businesses can use email marketing to effectively promote their webinar and reach their intended audience.
