- Have a clear call to action
Email popups can be short or long depending on your style and the content you want to convey. However, one thing that should always be prioritised is a clear call to action. Without a clear call to action, your email popup may not be as effective.
As indicated in the research conducted by Get Side Control, similar to your website and email content, it’s crucial for the information displayed in your email popups to be straightforward and unambiguous. The purpose of your popup should leave no room for uncertainty. A lack of a clear call to action could potentially diminish the effectiveness of your email popup.
In fact, it is generally understood that an email popup should be short, clear and concise, with the call to action being the highlight of the email popup.
Still, even when it is the case, it’s not like you want to just throw around calls to action like you are giving orders to your website visitors. No, baby, it doesn’t work like that. Most people are going to ignore orders from strangers.
With that said, what’s really important is that your email popup should have a clear context. What is the visitor getting into and how will they benefit from joining your mailing list?
- Tease the idea of your benefit
As you can see, your email popup will be more effective when you have a clear context. This means that you need to tease your website visitors about the amazing things they can get when they become an active members of your mailing list.
Of course, don’t be writing an essay for your email popup. This whole thing needs to be summarised in a creative way whilst maintaining clarity. Clarity with brevity is the best practice when it comes to email popups.
So, the key here is to be direct and straightforward with your information. For example, you can briefly tell what you do as a brand and why it’s fun to join your mailing list.
You can also tease some benefits on top of actually providing free samples of what you have to offer. Of course, if you do sell something, then your email popup can mention an attractive discount!
- Deliver as you have promised
So, now you know that your email popup needs to be enticing for people to want to join your mailing list. You have needed to be clever with the incentive you are offering for people to do what you want them to do in the email popup.
Maybe you offer a discount code. Maybe you offer a free PDF of your valuable material from the course you usually hold. Maybe there is a bonus or freebie with a new subscriber’s first purchase.
Whatever the case may be, it is important to deliver as you have promised. If a new subscriber finds that your incentive, for whatever reason, was not delivered accordingly, they may think very badly of you and then decide to unsubscribe right away.
According to findings reported by Convert, failing to fulfill your promises puts your brand’s reputation at stake. Dissatisfied customers readily take to the internet to share their negative encounters with companies. Therefore, if you pledge an e-book, ensure it is easily downloadable and formatted for convenient access. Likewise, if you commit to providing access to a webinar, verify that the link is functional and accessible to those who have opted in.
All of your efforts will pay you nothing then. As such, try to always check if your email popup has incentives that are still in alignment with your currently ongoing email campaign.
- Pop your email popup at the right time
Email popups are such a wonderful tool that can help you gain new subscribers. But they can be quite tricky, you know. You don’t want your email popup to be an annoying element of your website!
In accordance with research published by Optin Monster, numerous website visitors find it frustrating when email popups interrupt their reading experience while perusing an article or blog post. Have you ever encountered a situation where, upon visiting a website, you are immediately confronted with an email opt-in popup? It can be irksome and is not an effective approach to encourage people to subscribe.
There are plenty of website visitors who get annoyed at email popups that appear right as they are reading an article or blog post. Doing this kind of thing can be really unfortunate because people come to your website for certain information, right?
They want to get to that information or whatever they are looking for first. If your email popup appears the first second someone lands on your website, this could only hurt your credibility.
On top of that, people with great focus will simply ignore and close your email popup so they can get to the thing they were looking for in the first place.
- Customise your email popup
Did you know that your email popups can be customised? Yes, you can actually customise the content of your email popup based on where a website visitor has come from.
For instance, it is possible that someone has landed on your website through a link they found on Pinterest. In this case, the email popup that appears to them can mention this!
You can say hi to them and acknowledge that they are a Pinterest user, then you offer something that will be attractive to someone who uses Pinterest and use that as an incentive to join your mailing list.
This method can be used for other sites and social media platforms, too. When you do this, your invitation feels more personal and relevant.
The key to making this an easy task is to use an email marketing service that can automate this customisation process for you.
Hope you enjoy reading “Email Popups: 5 Do’s To Get Results” 🙂
How To Create Better Email Capture Pop-ups?
Introduction
Email capture pop-ups are an effective way to capture leads and increase conversions. By displaying a simple and attractive pop-up window, businesses can quickly capture the email addresses of visitors, which can be used for marketing and sales purposes. However, for email capture pop-ups to be effective, they must be carefully designed and optimized. In this paper, we will discuss the best practices for creating better email capture pop-ups, including tips on design, content, and timing.
Design
The design of an email capture pop-up is critical to its success. The goal is to make the pop-up as attractive and inviting as possible while still providing enough information for visitors to make an informed decision. The design should be simple, minimal, and easy to understand. It should also fit in with the overall aesthetic of the website or product.
Content
The content of an email capture pop-up is just as important as the design. The pop-up should clearly explain the benefits of signing up for the email list, such as discounts, exclusive offers, or access to special content. It should also provide a clear call-to-action, such as “Sign up now” or “Get started.”
Timing
The timing of an email capture pop-up is also important. It should be displayed at the right time and place in order to maximize conversions. For example, a pop-up should be displayed when a visitor is most likely to be interested in signing up for the email list, such as when they’re about to leave the website or when they’ve already expressed interest in a particular product or service.
Conclusion
Email capture pop-ups are an effective way for businesses to capture leads and increase conversions. However, for the pop-ups to be successful, they must be carefully designed and optimized. This includes designing an attractive and inviting pop-up, providing clear and compelling content, and displaying the pop-up at the right time and place. By following these best practices, businesses can create better email capture pop-ups and increase their lead capture rates.
