- Don’t appear too fast
One of the biggest turn-offs of using an email popup is the time it appears on your website. If you don’t want to be annoying to your website visitors, never let an email popup appear first thing upon landing on your website.
In line with research conducted by Whole Whale, the instant appearance of a popup as soon as a visitor arrives on your website disrupts their browsing experience. This abrupt intrusion can be viewed as both invasive and bothersome, as it deprives users of the opportunity to engage with your content. Therefore, it’s advisable to refrain from having an email popup be the very first thing visitors encounter upon landing on your website.
This will be very distracting as people usually land on your website already looking forward to a certain type of information.
When your email popup appears immediately right after a website visitor has landed on your page, the chances of your email popup getting closed immediately are incredibly high. People just want to get straight to what they are looking for.
According to research featured in Entrepreneur, the constant and frequent appearance of email popups can disrupt the user experience, causing irritation and intrusion that discourages visitor engagement with your website’s content. To ensure a positive experience for your visitors, it’s essential to avoid subjecting them to this inconvenience. People generally prefer a straightforward path to find the information they seek without unnecessary interruptions.
So instead, have your autoresponder set the email popup to appear only after at least 1 minute has passed. A clever way that most people use is to trigger the email popup to appear when a website visitor is trying to leave your page.
- Don’t make it hard to close your popup
As an email marketer, you may be very dedicated to gaining new subscribers. And so, for this reason, you may want your email popup to appear and really grab the attention of whoever is seeing it.
But if you make your email popup very difficult to close, this will greatly affect the credibility of your brand or website. Your visitors will think you are such a desperate little marketer and their respect will drop.
And as such, the chances of them wanting to sign up for your mailing list will be lower. With all of that said, don’t make your email popup difficult to close.
Make sure the X mark is clearly visible and not too small to click with a finger (in case someone sees your website on a smartphone). Having credibility is more important than being desperate when it comes to email marketing.
- Don’t reappear so many times
Have you yourself ever landed on a website and notice that the email popup appears and reappears a few times during the time you are browsing the page? If you have, I’m pretty sure you found that quite annoying, right?
As outlined in the Host Gator article, excessive reappearance of email popups can significantly disrupt the user’s browsing experience on your website. Picture a situation where a visitor closes a popup, only to have it resurface instantly, depriving them of the opportunity to interact with your content. Such an encounter can be exasperating and has the potential to deter visitors from your website.
This is especially the case if you are not particularly interested in joining any mailing list. So, if you realise just how annoying that whole experience was, try not to do it yourself on your website.
The general people will only feel that an email popup that appears and reappears a few times is really an annoying experience. They have seen your email popup the first time and if they closed it, it was because they were not that interested.
Maybe not this time anyway. But if your email popup is persistent, people might never sign up anyway because now they see your marketing as annoying.
- Don’t be pushy or rude
Good email marketing is actually more about good positive feelings. This is especially the case when thinking about attracting new subscribers. After all, your website visitors may just not know that much about you, right?
You could be a new, small, unknown brand. So, how do you attract people into joining your cause? By creating a positive feeling in them, of course. Give your best impression forward and be charming.
When people feel with their intuition that you are a brand or company that makes them feel a positive feeling, they are more likely to join your mailing list.
Because now they want to know more about you and what you do and what interesting things you have to offer. With all of that said, it is important that your use of language is friendly but professional.
Never be rude or condescending lest people will be put off by your attitude.
- Don’t fail to deliver your incentive
Lastly, it is very important to deliver as your email popup says. Your email popup may have offered a very interesting incentive for a visitor to join your mailing list. You must ensure that the incentive can really get delivered.
For example, one of the most common email popup incentives is a free PDF of something you have to offer, right? Usually, a download link will be sent to the email address that has been used for signing up.
In this scenario, make sure that your download link actually works and that the file isn’t corrupted. The chances of this happening are low, but never zero. So, you have to make sure that you really deliver.
The same goes for other kinds of incentives like discount codes, free shipping, and bonuses with purchases. It is important to deliver your incentive so people don’t feel like you have scammed them.
Hope you enjoy reading “Email Popups: 5 Don’ts To Prevent Annoying” 🙂
Email Popups: Do’s And Don’ts To Get Results And Not Annoy
Introduction
Email popups are a form of web marketing that can be used to engage customers, build leads, and increase website conversions. In order to make the most out of your email popups, it is important to understand the do’s and don’ts of using them. This paper will analyze the do’s and don’ts of email popups and explain why certain techniques should be used in order to get the best results and avoid annoying visitors.
Do’s
1. Make it relevant – Email popups should be highly relevant and tailored to the unique needs of each user. This will ensure that users are only presented with the offers that are most likely to be of interest to them.
2. Be timely – Timing is key when it comes to email popups. For example, if a user has just made a purchase, then it is best to wait a few hours before sending a popup in order to give the user some time to enjoy their purchase.
3. Offer an incentive – Offering an incentive such as a discount or free shipping can be a great way to encourage users to sign up for your email list.
4. Keep it simple – Email popups should be kept as simple as possible in order to avoid confusion and keep the user focused on the goal of signing up for the email list.
5. Optimize for mobile – Mobile users should be considered when creating email popups. Making sure that the popup is optimized for mobile devices will ensure that it looks great no matter what device the user is using.
Don’ts
1. Don’t be intrusive – It is important to avoid being intrusive with email popups. For example, if a user is in the middle of a task, it is best to wait until they have finished before displaying the popup.
2. Don’t be overbearing – Email popups should never be too aggressive or appear too often. If a user is constantly seeing the same popup, they are likely to become frustrated and leave the website.
3. Don’t be generic – Generic email popups are likely to be ignored. Tailoring the popup to the user’s needs and interests will make it more likely that they will take action.
4. Don’t be too long – Long popups can be overwhelming for users and may cause them to leave the website before they have had a chance to take action.
5. Don’t forget about A/B testing – A/B testing is a great way to ensure that the email popup is effective. Testing different versions of the popup can help to determine which one works best.
Conclusion
Email popups can be a great way to engage customers and increase website conversions. Understanding the do’s and don’ts of email popups will ensure that they are used in the most effective way and do not annoy visitors. By following the do’s and don’ts described in this paper, businesses can get the best results from their email popups.
