Email marketing goes beyond sending out email campaigns to your list. A successful email marketing campaign entails ensuring deliverability. It means ensuring that your readers not only open the email, but also read it to the end, and even though not immediately, they eventually act as you expect. It means doing everything possible to prevent your messages from finding their way into the spam folder.
Note that the carriers of your email such as Gmail also consider various factors before delivering a message. There are technical aspects involved that determine whether your message goes to the inbox of your subscribers, or their spam folders.
It is therefore essential to make sure that your emails are as deliverable as possible by making them engaging. Here are five ways of increasing your deliverability by boosting email engagement.
- Request audience feedback
Has your audience stopped engaging with your emails? Among the easiest ways of figuring out why they are disengaging is to ask them. Make it easy for them to respond to this type of email. For instance, you may ask a question and then provide possible responses where your readers only need to click a button. Such an approach will generate invaluable feedback with little or minimal friction. Don’t worry if some of them fail to respond to your email. At the very least, about 50% will respond which means that someone is paying attention to your email campaigns.
According to Pipedrive, once you’ve gathered this valuable feedback, you can formulate a strategy for enhancing your product, service, or customer experience. Positive feedback enables you to identify specific aspects of your business that resonate with your target audience, making them noteworthy, desirable, and advantageous, thus providing insights into what to emphasize and promote.
- Write crisp and concise emails
Never send an email without checking spelling and grammar. It is imperative that your message appears not only readable but actionable. Make use of one of the various software for spelling and grammar checks. Such software also checks your writing style, punctuation, sentence structures and even do vocabulary enhancement. Others give you readability scores to help you make your copy as comprehensible as possible.
- Overcome the challenges associated with being too close to the copy
In many instances, even when you are editing a text, it is impossible to capture all the mistakes. Email marketers must find a way of overcoming this shortcoming. If you have a co-worker or fellow email marketer who is willing to go through the piece on your behalf, request their assistance.
Another efficient way is using software such as Text to Speech Reader (there are several free online software). The software reads out the copy, and while it does, it makes it seem like you are hearing your words from another perspective. This way, you can quickly detect typos and writing style problems you would otherwise have missed.
Email On Acid underscores the importance of grammar, spelling, and style in email communication. When a customer spots errors in these areas, it can lead to disengagement. At the very least, it may result in a loss of respect. Grammar and spelling mistakes can detract from the professionalism of your emails and convey the impression that you’re not particularly concerned about your work.
- Use visuals and videos
Freshen your emails with videos and visuals. If you have not noticed yet, videos are the newest big thing in 2017, and the trend will continue in the years to come. They could be your surest ticket to increase subscriber engagement. Launch a video marketing campaign that fits your budget. There is nothing big or complicated about it.
Also, remember to share photos of the latest things that your brand has been up to. Images of your members of staff are also going to keep your subscribers engaged. It is a good way of humanizing your brand. The phrase, ?a picture is worth a thousand words? applies more in this case than it has ever done anywhere else.
JumpStory provides valuable insight into the role of images and videos in enhancing email engagement. Incorporating these visual elements can make your emails more captivating, memorable, and persuasive. They serve as effective tools for presenting your products, services, or narratives and delivering your message in a concise yet compelling manner. Research indicates that emails containing video and image content tend to achieve higher click-through rates, open rates, and conversion rates.
- Maintain or upgrade your creativity
It is human nature to lose a little bit of stamina as far as pushing oneself is concerned. However, in email marketing, you must endeavor to experiment with new and creative ideas. Don’t keep your eyes off essential metrics such as click-through rates, open rates, and cart abandonment rates. They will help you determine if your subscribers are getting bored and in turn, tell you when to act accordingly. Be on the lookout for practical and creative ways of killing the boredom to retrieve the attention of your subscribers.
Hope you enjoy reading “5 Ways To Increase Your Deliverability By Boosting Email Engagement” 🙂
How Do I Increase My Email Subscriber Engagement?
Introduction
Email marketing is one of the most effective strategies for engaging and building relationships with subscribers. It allows businesses to reach out to existing and potential customers with timely, relevant messages. However, increasing subscriber engagement can be difficult without the right strategies in place. This paper will discuss several strategies to increase email subscriber engagement, including segmentation, personalization, and providing value.
Segmentation
Segmentation is the process of dividing a large list of subscribers into smaller, more targeted groups. This is important because it allows businesses to send more relevant messages to their subscribers. For example, if a website offers both men’s and women’s clothing, they can segment their lists to ensure they are sending the right messages to the right customers. This increases the chances of subscribers engaging with the message and taking the desired action.
Personalization
Personalization is another effective strategy for increasing email subscriber engagement. Personalization involves using a subscriber’s information to create a more personalized experience. This could include using the subscriber’s name in the subject line, sending personalized offers based on past purchases, or providing content that is tailored to the customer’s interests. Personalization helps subscribers feel like the business is truly engaging with them, which can lead to increased customer engagement.
Providing Value
Finally, businesses should focus on providing value in their emails. This could include offering discounts, exclusive content, or helpful advice. Providing value to subscribers helps to create a positive relationship with them and shows that the business cares about their needs. This can lead to higher engagement rates as subscribers are more likely to open and read emails if they are getting something of value in return.
Conclusion
Increasing email subscriber engagement is an important part of any successful email marketing strategy. To do so, businesses should focus on segmentation, personalization, and providing value in their emails. By following these strategies, businesses can create a more engaging experience for their subscribers and increase engagement rates.
