Nothing can be discouraging to an email marketer than realizing that only a small percentage of his emails ever get opened. In any case, for you to receive a response, your reader must first get to open the email.
Unfortunately, a good number of email marketers fail to give the subject lines the attention and importance they deserve. They do not recognize that their subject lines determine the open rates. If you are one of them, the time has come for you to make the necessary changes.
By observing the following expert subject line tricks, you will give your brand the opportunity to experience increased open rates, and ultimately, high conversion rates.
Who is your audience and what’s the ultimate goal?
From the word go, keep your audience in mind! Establish who they are and the kind of action you wish them to take. What are you trying to achieve? Are you just trying to reach out to your list, offering a promotion, or attempting to make sales? The final goal dictates the information that goes into your subject line. The importance of being clear about the value of your email and how your subscribers interpret it cannot be overemphasized.
In its report, Faster Capital underscores the significance of taking into account factors like age, gender, income level, and location when delineating your target audience. Grasping the intricacies of your target audience is pivotal for crafting influential emails that cater to their distinct requirements. Once you’ve gained a comprehensive understanding of your audience, the subsequent phase involves devising a strategy to efficiently engage and establish connections with them.
Personalization is key
Humans are social beings. You delight them by making them feel recognized. The right way of doing this is to localize the subject line. The technique entails personalizing every email message for your specific recipients. Create a feeling of rapport by including the first name of the recipient in the subject line.
Keep the subject line short, yet impressive
Your subscribers have other things to do apart from reading your email. You must, therefore, make it worthwhile for them lest your email goes to the trash folder. Make it readable at a glance. Convey your message succinctly, but clearly, 50 characters (5-7 words) or less should do.
According to HubSpot, it’s important to note that email subject lines can get truncated if they exceed a certain length, especially on mobile devices. Considering that approximately 46% of email opens occur on mobile devices, it is advisable to utilize subject lines containing fewer characters. This ensures that recipients, particularly those quickly scanning their emails on mobile, have the opportunity to read your entire message without any text being cut off.
Elicit emotions
Email subject lines are a lot like headlines. The more they can appeal to the readers? emotions the better. Your subscribers want to know how their lives will improve by reading your email. Your email does not have to cause an earth-shaking transformation necessarily.
Of utmost importance is to obtain an emotional connection with your readers so that they can choose to read your email rather than trash or spam it. Some of the most promising emotions and feelings include a sense of urgency, curiosity, excitement and joy and so on and so forth.
Don’t sound sales
While aggressiveness is a crucial virtue in the world of business, you do not want to look sales in your subject line. If you want people to open your email, avoid sounding excessively sales-focused. Before proposing a purchase, show them value first. The best way to accomplish this is to put the needs of your readers first. Let your subject line explain what is in it for the reader. Make it more about them, rather than you!
Humanize the subject line
Avoid sounding like a robot. Find out the kind of language that your audience uses. The message should be conversational in nature.
Use questions
Can you think of a better way of prompting a response from the readers that the use of questions? I bet there is none. By posing a query, you will encourage your subscriber to open it. Formulate the type of question that is not only enticing but also one that adds a sense of urgency.
As stated in a LinkedIn article by Email Marketing, subject lines structured as questions prove to be an insightful approach for boosting email engagement. These question-based subject lines offer room for personalization and relevance, compelling readers to take action. A well-crafted question can pique the reader’s curiosity, motivating them to open the email in order to delve deeper into the content.
It is never too late to create subject lines that deliver increased open rates and ultimately, higher sales. Feel free to use the above seven tips to engage with your list!
Hope you enjoy reading “Get Your Emails Opened With These 7 Expert Subject Line Tricks” 🙂
SIMILAR QUESTION
How Do You Come Up With A Catchy Email Subject Line?
Introduction
An email subject line is a crucial part of any email. It is the first thing a recipient sees and can either make or break the success of your email. A catchy email subject line can make all the difference in ensuring your email gets opened and read. This paper will discuss how to come up with a catchy email subject line.
It is important to craft a catchy email subject line that will grab the recipient’s attention and make them want to open your email. There are several ways to do this.
The first step is to think about what your email is about and what you want to get across to the recipient. Keep it short and to the point; no more than 50 characters long. Use action words that evoke a response and trigger curiosity.
Stay away from generic words like “help”, “free”, or “urgent”. These are overused and often ignored. Instead, think of creative and specific words that will make the recipient take notice.
Make sure your subject line is relevant to the content of the email. Don’t try to be overly clever or make false promises that the content does not deliver. This will only lead to disappointment and a decrease in engagement.
Including the recipient’s name in the subject line is a great way to make it more personal and increase the chances of the email being read.
You can also use emojis to draw attention to your email subject line. However, be sure to only use emojis that are relevant to the content of the email and don’t overdo it.
Finally, pay attention to the timing of your email. If it’s a promotional email, try to send it during peak times when you know the recipient is likely to be checking their emails.
Conclusion
A catchy email subject line is essential to ensure that your email is read and engaging. Keep it short and to the point, use action words, make it relevant to the content, personalize it, and consider the timing. With a bit of creativity and the right approach, you can come up with a catchy email subject line that will get your email opened and read.
