Instagram is a widely used social media platform to create content and spread awareness through aesthetic visuals. But, do you know Instagram can help newsletter subscribers? Here are the 5 ways that can help newsletter subscribers through Instagram.
Instagram is here to stay. Given its visual nature, diverse users, and engagement modes, it has established itself as a prime platform that cannot be ignored. Using the Instagram page to get subscribers for newsletters thereby establishing a direct engagement with specific followers is crucial to growing your business and brand. Here are some tips to grow your newsletter subscribers through Instagram.
- Use a landing page
The intent here is to gracefully direct the user out of Instagram. You can achieve this by using a bio link with an active URL that leads the user to an uncluttered webpage. Let the sign-up option be visible as a short form or pop up window instead of making them search for it. It could also be designed as a side frame that shows up constantly. Let these be optimized for a phone screen viewing else it could be annoying for the user.
Based on findings from the study published in the Later Blog, considering that you’re prompting your followers to navigate away from Instagram to subscribe to your newsletter, it’s crucial to streamline this process for them. Enhance their experience by designing a dedicated landing page exclusively linked from your Instagram bio. This targeted approach ensures clearer communication, as you’ll be certain that visitors to this page are directed solely from your Instagram platform.
The chances of signing up are greater if the landing page offers a freebie or a DIY content that interests the follower to sign up. Don’t hide the fact that they are signing up for the newsletter even as they attempt to download the freebie.The reason to leave the app and check out the link in the bio should be persuasive enough to add value. Make sure the details asked are minimal, for example – only the email id. Asking for extensive information could run the risk of users not signing up at all for the newsletter.
- Promote newsletters through daily stories
If you have a good number of followers and update your Instagram stories quite frequently, it is worthwhile to add a link in your Instagram stories to sign up for the newsletter. Only, ensure your daily stories are crisp and worthy of your audience’s attention. This could be done verbally or through a text caption or by using a creative GIF thereby encouraging greater use of the swipe up option. Do this intermittently as doing it too frequently will look like you are desperate to get viewers to sign up.
As per the research findings highlighted in the Newsletter Operator’s report, it is recommended to approach the promotion of your newspaper in a manner similar to launching a new product. In the days leading up to its official release, generate excitement among your audience by providing enticing previews of what’s to come. This can be achieved through verbal cues, text captions, or even through engaging GIFs, all of which can effectively encourage increased utilization of the “swipe up” feature.
Such desperation could also lead to losing existing followers. It’s therefore important to create Instagram stories thatshowcase the benefits or insights one could get if they signed up for the newsletters. You could also use positive comments/feedback received from the subscribers which could an insight into how the newsletters have impacted them thereby building credibility and attracting more subscribers.
- Provide a Sneak peek/maximize the email preview
Providing a preview of how the email content would look like and what it would contain helps build curiosity. You could do this on the Instagram stories or make a small video post which could also be added to the Instagram stories. You can also post partial content of the newsletter on the Instagram stories/posts and request the reader to sign up for the newsletter to read the full content. Just share enough to pique one’s interest.
If the newsletter collates or organizes a weekly summary for easy access, provide a snapshot of how it may look. Various tools allow newsletters to be personalized by using the right salutation, name as one prefers it, etc.Using a sneak peek of a personalized letter showing previews of how you are engaging with subscribers, providing them feedback, and having conversations that address their specific needs and concerns. This will enable the viewer to see the value in subscribing to the newsletter.
- Get followers involved or give freebies
Have a contest or a challenge periodically that allows your followers to sign up & get involved. It could be a challenge that extends a few days or even a weekend. Call for photo or idea submissions that can be reposted thereby promising a larger reach. This increases audience engagement. Providing something that adds value to the followers as a freebie is another way to get them to sign up. Popular freebies given are e-books, cheat sheets, guides/checklists, worksheets, etc depending on the type of content you focus on.
According to the insights outlined in the Crowdfire study, if your aim is to expand your newsletter subscriber base and foster interaction with your audience, implementing a giveaway or contest strategy can prove highly effective. This approach holds the potential to rapidly amass a significant number of new subscribers within a condensed timeframe.
Short skillshare classes or an online tutorial / Webinar, in something you have expertise in, could also be very effective. If unclear as to what would be a good freebie, ask your audience what they need or value using a survey. This is sure to perk them up and engage more with you. Use the results to develop a freebie that can be given when they sign up.
- Encourage sharing
Allow the current set of subscribers to share the newsletters with others or tag other potential users to your post thereby increasing the followers. Such a request could be made as a personal appeal on a post/story. You could also encourage them to share referrals mail ids of their contacts who could benefit from similar content and offer an incentive in return to those who provide referrals. Create sharing buttons or flyers for a freebie or master class that could be reused by others to share across social media platforms to have a wider reach of potential subscribers.
Have regular interactive sessions – live chats, engaging, and answering queries. Personal engagement that results in valuable outcomes leads to effective sharing. Try to mention your Instagram handle across social media platforms to get users to check out your Instagram content. When your content is catchy and fresh, there is a greater chance for sharing to happen.
Hope you enjoy reading “5 Ways To Grow Your Newsletter Subscribers Through Instagram” 🙂
FAQ – Can Auto Reply Negatively Impact Email Deliverability?
Generally, the replies sent to the readers, email recipients and subscribers bring pleasant effects from the viewers’ end; however, sometimes inappropriate or irrelevant auto-replies can also result in undesirable results like everything in this world has pros and cons.
While answering the question of contacts whether auto-reply can adversely impact the deliverability or not; most probably the professionals’ answer will be “No”, because for various obvious reasons.
Very rare chances of the adverse impact of auto-reply are there which can be due to lack of attention, irrelevance, ineffectiveness, and hyped answers to questions or incomplete replies. An Auto-reply of a query in such a manner that it cannot suffice or satisfy the questioning person that particular auto-reply; can be damaging for the marketing campaign.
In all other cases, there is no harm in adding auto-replies to the queries is a good practice and it invites many goodies for the marketers like increased sign-ups, subscriptions, page visits, clicks, and even purchases.
Just imagine if someone signs up and that individual gets an auto-reply, “thank you for signing up”, it will bring very nice gesture to him or her in two ways, one is confirmation or acknowledgment of his/ her action and the other thing is a token of gratitude paid by the business in response to that particular action. This kind of auto-reply will ultimately bring good results.
Another example of such positive auto-reply can be responsive to a complaint; if an individual launches a complaint and that particular complaint is received out of working time and cannot be immediately addressed; at least the receipt of that particular complaint can be acknowledged through sending an auto-reply like, “thank you for contacting us, your complaint/ suggestion is being forwarded to the concerned and we will contact you shortly for its resolution”, this kind of auto-reply will at least lower the level of anxiety in the complainant and will be helpful in rating the business higher.
