Content relevancy is important if you want to bring traffic to your website because of your content value. Many people want traffic and need to pay more attention to the value of their content. We have found the 5 ways you can measure the relevancy of your content.
Measuring the relevancy of your content enables you to improvise your content thereby having a better connection with your audience. Here are 5 ways to measure this
- User-Generated Content
Customers believe content is more authentic when a fellow customer delivers it. Research shows they will certainly feel more inclined to read the same and trust it than when you promote your product. This also spares you the effort to write something, while also keeping content relevant. So, give your customers the space to share their experiences and post pictures, videos, or testimonials of how they have benefitted from your products.
According to findings reported by the Content Marketing Institute, this study underscores the inclination of customers to place greater trust in recommendations from their peers. Promoting your products or services on your own requires more exertion compared to when other customers provide testimonials, as these testimonials carry significant weight in influencing customer belief.
This also increases meaningful engagement with your clients. Whether it is deciding on the best route to a tourist destination or the specifications of a car, most millennials heavily depend on online peer reviews. You can welcome customers to also design logos or products; it portrays how you care to capture what is on their mind and create more avenues for closer interactions. Ensure you reward them well for their efforts. Only, include a disclaimer letting them know that you hold the right to decide what remains on your social media platforms.
- Analyze Conversion Rates
To measure this effectively, you need to decide as to what counts as a conversion and then thoughtfully connect content to conversion. This involves assigning measurable conversion actions for specific content topics or pages. The goal of your content could be to raise awareness or to enhance the number of your followers thereby increasing authority or even ultimately to translate into a product purchase.
As indicated in the research documented by Content Science Review, the pertinence of content can be gauged through the examination of various metrics, encompassing bounce rate, duration spent on a page, pages viewed per session, social sharing activity, comments, and assessments through ratings and reviews. To illustrate, a notable surge in bounce rate signifies that your content might not be sufficiently engaging or relevant for your audience.
Awareness can be measured by metrics such as reactions to a post or new shares. In the case of B2B brands, the main intention would be to evaluate how many interactions translate into a product purchase. Evaluating the entire customer engagement, right from initial interactions up to the point of sale, and identify the stages where you lose potential leads. This will be an effective indicator of irrelevant content. Interactions which result in visitors signing up with their name & email for further personal engagement is also a metric to measure conversion.
- Keep Your Eye on Analytics
To learn how your audience is relating to your content, you will have to keep score of the Analytics. Studying market analytics is vital in ensuring you are persistently generating relevant content. Marketing metrics reveal how effective you are in what you communicate. Some of the metrics that Google Analytics can provide are the number of unique visitors and page views your site has had. You can also study how engaging your content is by looking at the measure of likes, comments, and responses to CTAs (Call-to-actions).
Using raw data to analyze where your traffic is coming from, devices being used to access also provide insight to customize the content. Look at the brand awareness metrics to understand the impressions you are creating, so you will know how to boost your brand image. A study of the reach tells you the size of your audience, which can then be compared with numbers of a competing brand and their engagement process.
- Measure traffic, referral traffic & time spent
Traffic metrics seen along with other metrics provide good insight into the relevancy of the content. Don’t just measure the home page as that could be highly optimized to get more hits. Compare all the pages and particularly similar ones to see which content draws more visitors. In addition, look at the time spent on a specific page to see what type of content keeps visitors engaged for longer.
Giving users media-rich content – videos, infographics enables them to stay for a much longer time on a page. In addition, measure referral traffic which shows the visits to your site from outside sources and specific timings of those referrals – other blogs, websites, social media, etc. This helps you to have greater content promotion through those sources. Measuring what specific keyword searches enable users to be referred to your site helps you fine-tune the keywords in your content for greater relevance.
- Use customer surveys to measure relevance
Customer surveys can provide useful actionable insights. Surveys are an invaluable way to find out customer opinions. While behavioral data can be obtained from analytics, measuring the traffic, etc, the reason behind the behavior cannot be ascertained from that data. Surveys can measure demographics, preferences, perceptions, expectations, impressions, impact on offline behavior, decision making, etc. This complements analytical behavioral data thereby leading to actionable feedback.
According to the research highlighted by CMSWire, the practice of engaging in both primary and secondary research consistently proves valuable in discerning the relevance of various aspects. This entails utilizing customer surveys within your intended audience to refine forthcoming content according to their preferences. The study emphasizes that surveying your target demographic is pivotal to “uncover their motivations, perspectives on life, and how their business aligns with those perspectives.
Ensure the survey provides insight into aspects of reach, results, and reputation. Avoid asking questions that are open-ended and predicting future behavior. Rather seek to draw out details about aspects already completed. Surveys can be used at various stages of customer engagement to measure relevance, shape strategy, and gather opinions. Surveys help initiate a two-way dialogue that leads to customer-centric content and branding when rightly done. Use the results to adjust future content based on customer interest. Content that’s relevant to your target audience will significantly enhance customer engagement and traffic.
Hope you enjoy reading “5 Ways To Measure Relevance Of Content” 🙂
FAQ – What Benefits Does Email Marketing Have For Bloggers?
Blogging is not just creating the content and posting it on to blogs; it is rather a vast field that needs comprehensive research and the entire attention of the bloggers for day to day changes coming in the internet world. Bloggers have to face even greater challenges because of innovations and creativity around them bringing positive and negative changes in this channel.
Blogging and email marketing are very closely linked with and are also interdependent on each other. Both these channels of marketing move step by step and shoulder to shoulder for each other’s survival and success. If the blogging and an email campaign are presented as a synchronized effort in a smart and intelligent manner; these can perform wonders together.
Blogging can be a success partner for email marketing and vice versa. Blogs are very current on the ongoing signs of progress in the internet world, therefore are considered the best boulevards to get the attention of viewers. Email marketing is supported by blogs as they help in establishing authority while dealing with search engines.
On the other hand, emails help them a lot to connect with reasonably high numbers of people with an extremely high level of personal intimacy and trust which further provides the operational freedom to them. With such supportive roles for each other; productivity can be fortified when both these channels are amicably put together.
A large number of internet bloggers and content marketers are using email marketing and connected newsletters in combination with their blogs to get more productive and profitable results. Technically speaking the email and blog are entirely different from each other, yet a convincible opinion exists that usage of email can be greatly helpful for the bloggers.
The content marketing goals can be more easily achieved by using the email with the blog. Email lists can be used to exploit and widely spread awareness about content and the blog itself. Hence email marketing possesses a lot of benefits for bloggers to make their blogs successful.
