Digital marketing has become a field of its own, and everyone is talking about how they can use it for their benefit. Do you know Twitter hashtags can be used for digital marketing? Here are the 5 tips for using Twitter hashtags.
The internet minute statistics for twitter in 2019 show about 88,000 people tweeting per minute. The statistics rose to 1.9 lakh people tweeting per minute in 2020. The daily users on twitter are about 145 million. It happens to be the 5th most popular social media platform providing extensive customer insights and thereby opportunities for showcasing your brand, driving sales, connecting with prospective customers, and enlarging fans. Here are some top tips to use hashtags effectively for digital marketing
- Use Your Own Hashtag
To use Twitter effectively for digital marketing one needs to be strategic in the way hashtags are used. Hashtags provide a way to categorize tweets that allow users to find specific tweets that cater to their interests. In other words, instead of just following a user, one can use hashtags to follow what one is interested in, thereby connecting those with common interests. This allows a tweet to be seen by non-follower with similar interests thereby potentially providing a way to increase the followers. Using a fresh hashtag creates a new buzz on the business.
As per the findings presented in the Knowledge Hut study, employing Twitter for digital marketing success necessitates a strategic approach. If your brand holds a legal trademark, you possess the freedom to adapt your brand name into a hashtag. Similarly, you can modify phrases or other textually identifiable elements linked to you or your business into hashtags.
For example, during a new product launch, a fresh Hashtag helps build brand image. It is best to create and start using this well before the actual event launch in running ad campaigns, as well as during the event where participants can retweet. Understanding how the twitter algorithm works are crucial, getting approximately 500 tweets within the hour makes the hashtag trend. Visit Search.Twitter.com to check if the Hashtag you want to use is new.
- Use Existing & Trending Hashtags
Start by searching for a few hashtags that are relevant and popular and how existing tweets are using them in their posts. If there is a trending hashtag that’s relevant to your business, it’s good to use the same in your tweet as it allows you to piggyback or jump on the bandwagon thereby enhancing visibility. Promote it further by incorporating it into all existing marketing channels.
As detailed in the Sendible study, commence by exploring a handful of hashtags that are pertinent and widely used, observing how existing tweets incorporate them into their content. Employ a well-balanced selection of hashtags that relate to your content and are currently trending. Initiate an experimentation phase by pairing a niche hashtag with a popular one to gauge the results.
Choosing to combine a new hashtag as well as using a trending one in a tweet helps one to create a new brand image and at the same time reaching those who are currently engaged in a similar conversation. As per statistics, those who used more than 2 hashtags had a reduced rate of engagement. Twitter limits the tweet to 280 characters. It is also essential to keep the tweet simple, memorable, short, ensuring each Hashtag is not more than 20 words to enable ease of reading.
- Use Top Search Keywords
With some additional research enabled by insight tools, it’s good to find keywords that your audience may use in search engines to obtain information on a specific product. Using the same keywords will enable your twitter brand visibility on the search engine pages. It would also be good to see underlying reasons which trigger interest for a specific product and use such phrases as a keyword.
Example – #SmartCleaningforHomeor #KeepYourHomeClean can be used for cleaning products or aids. A Hashtag can be whatever one chooses usually a word followed by “#” and when more than one word or a phrase is used, it is advisable to use capitals to distinguish and make for easy reading as spaces can’t be used between words. For Example -Using #MakeADecision as opposed to #makeadecision. Watch out for sentiments that could be hurt or misinterpretations that could occur and avoid Hashtags that could lead to such scenarios.
- Promote Events And Use Event Hashtags
Tweeting is great for events. Evoke interest ahead of the event by Tweeting days or weeks prior to the event. This will enable you to reach fans well ahead of time and be at the focus of the conversation as people continuously engage as the event draws near. Ensure the tweets are informative and evoke emotions like amazement and curiosity. Make things visual by posting images from the event. Find power users within the event who can live tweet.
According to the study presented by Sprout Social, leverage Twitter hashtags to actively engage in discussions concerning trending events (e.g., #Oscars) and sector-specific conferences (e.g., #SocialMediaWeek). Even more advantageous is when your brand is either present at or providing meaningful input to an event; in such cases, these hashtags can be employed to disseminate updates about your involvement.
Turn on the geo-tagging feature as it is perfect for events but it is turned off by default. If there are hashtags related to a past event that is relevant to your business, using the hashtag will enable the tweet to be seen by the community interested in that event. For example, If #EGC2019 stands for Electronic Gadget Conference held in 2019, using that tag will ensure those interested in that conference could also get to see your tweet.
- Collaborate With Influencers
Different Influencers on Social media will have a different fan following. Some may have a lot of followers towards a specific gender; some could cater to a specific age group or geographical location. Choosing a few collaborators selectively who have substantial & diverse followers and collaborating with them to use your Hashtags will enable a wide increase in the reach of your tweet. Influencers could be encouraged to use multiple channels to share the message thereby enabling a wider reach of followers.
Use analytical data related tools to choose effective influencers based on the type of audience you wish to reach. Tweets with Hashtags double the chances of engagement and enable retweeting as opposed to those without it. Also, look for hashtags that influencers use for common topics that are currently trending and try to incorporate it if is relevant in your tweet thereby enabling influencers to be drawn to what you have to offer.
Incorporating these tips should enable you to use #Hashtags optimally and cultivate a good fan following on Twitter. You could also explore using a Twitter Bot that can be programmed to choose the right Hashtags and automate the process of tweeting.
Hope you enjoy reading “5 Tips To Use Twitter Hashtags For Digital Marketing” 🙂
FAQ – What Should I Consider Before Selecting An Autoresponder?
Running email marketing campaigns is really a serious business that needs continuous efforts, concentrated attention, and many other considerations. Autoresponders play an important role in the success of any email marketing campaign.
The smart and intelligent email marketing professionals are very choosy about the Autoresponders. Email marketing can be very thriving if used with appropriate, efficient and best-suited Autoresponders; there are few recommendations that can be considered while selecting the Autoresponders.
First of all; Autoresponders with personalization features can add success to the campaign; when individuals are addressed by their names it gives a feeling of ownership and brings an intimacy in the relationship; ultimately bringing an increased response rate.
Secondly, an Autoresponder with the ability to broadcast can be a good selection because this feature will be greatly helpful if at some stage any special offer, discount, sale or any other incentive is intended to be announced and to be sent to all contacts in the email list.
Then the Autoresponders with Import features will also be good as it will allow you to let your own or bought email lists migrate in an easier and quicker way. Another important factor to be considered for selection of Autoresponders can be its compatibility with the desired size of the lists; so choosing an Autoresponder with fewer restrictions on size can be beneficial.
Promptness, agility, and capacity to handle are other significant characteristics of good Autoresponders which make them different from each other. Budget can also be a consideration while selecting an Autoresponder for a particular email campaign; however, the price must not be the only determinant of a fair deal while purchasing.
One must not be penny wise; pound foolish while picking up the best autoresponder with little higher price can be a wiser choice instead of saving a few pennies and compromising on performance and quality of the autoresponders.
