Growing followers can be one of the most difficult tasks for any company or small business. Yet, people have been using LinkedIn to promote their brands online. We have found 5 LinkedIn tips to help you quickly grow your company page followers.
- Complete your profile:
Completing the details for your company is cardinal to getting more followers. It not only makes your company page look more reliable but also promotes a more professional image of your brand/ company amongst the people who see your page. All details, whether it is the cover page, company description, or logo, all these details have immense importance in luring the followers to your company page and ultimately building the clientele for your brand/ company. To add the details for your company page, select the ‘Overview’ option on your L\inkedIn company page.
Referring to the study documented by the B2B Social Media Marketing Agency, your initial step should involve ensuring that your company’s LinkedIn Page is comprehensive and uniquely appealing to the specific audience or member persona you aim to engage. When the content featured on your company’s Page evidently holds value for individuals within your intended target audience, it naturally heightens the likelihood of visitors choosing to “Follow.”
From there, you shall be directed towards the information section where you will be able to make new entries as an update or make edits to any existing information available there. At the bottom of this page, you will see an ‘About Us’ option where you can add a more technical part of a profile like your website URL, the size of your company, and the type of industry your company belongs to.
- Post appealing content and engage your audience through comments:
Content production and sharing are very important for deciding the viewership of your company page and your visibility to recruiters as well as the leaders of the industry. Initially, LinkedIn was known for long articles but now shorter blogs are encouraged more. It has been observed that the posts that work best have an impressive image with a good descriptive caption embellished with hashtags. Being regular is also of great importance as this will give your company page more visibility on your members’ feed. This will keep your existing audience engaged.
It has been observed that custom collage pictures are liked more. Companies upload series of pictures of their events or products. Many people believe that comments are even more important than shares and likes. There is a saying that ‘comments encourage comments’ and this will eventually increase engagement on your page and if you answer the people commenting, this will give your page a more personal outlook and increase the clients’ confidence.
- Re-share content:
Re-sharing your existing content is also a great strategy to keep your members engaged. To grow your company’s page on LinkedIn, it is cardinal to keep a regular posting schedule (once a week with an appealing post is the best schedule but in the early days of your business, you may have to post more often). Yet, one may run out of ideas, products, or events to post about. This is when re-sharing your previous content keeps your audience engaged and the new members also get to know about your best-selling product/ service.
Companies tend to re-share the content that brought the greatest audience or their most popular product. Many companies collaborate with other influencers or the reputed people in their field and ask them to re-share their companies’ work for their followers. However, this tactic is a double-ended sword as even if a company slightly overdoes it, it may appear as spamming and ultimately result in the lost attention of the audience.
- Use tags and hashtags:
LinkedIn hashtags were first introduced in 2018 and since then many companies use them to increase the discoverability of their company page, to categorize content for different types of audiences visiting their page, and get the opportunity to engage with their followers. However, unlike Instagram where you can use many hashtags, LinkedIn is a professional platform where hashtags should be less in number and used appropriately. It is recommended to use two to three hashtags per post and that too should be relevant to the primary topic of your post. LinkedIn also recommends hashtags that you can use; this makes hashtagging a lot easier and efficient.
In accordance with the study documented by Hootsuite, the organic reach achievable on LinkedIn stands out significantly in comparison to numerous other social media platforms. Employing appropriate hashtags assists in positioning your content in front of the precise audience you’re targeting. Utilizing relevant hashtags on LinkedIn posts ensures that your content reaches individuals who have not yet become followers or connections, expanding your visibility to a wider audience.
The companies need to ensure the pages of their key employees are linked to their company page to tag their employees in their posts and a company may also tag influencers and celebrities in their posts to increase their audience. This makes your content accessible to their audience and also allows them to re-share your content.
- Use your friends and employees to your advantage:
It is a no brainer that your friends, family, and your employees can become your greatest allies in promoting and growing your business. You should make sure that your employees’ LinkedIn page is linked to your company’s LinkedIn page or at least they should properly cite it in their ‘Work Experience’; once it is done, they automatically become followers of your Company Page; in fact, they are your company’s major followers especially in the initial days of your business. New businesses can get a great boost when your friends, family, and team members tag the company’s page.
Based on research published by Pepper Content, your colleagues and team members wield significant influence in bolstering your LinkedIn marketing endeavors. They assume a crucial role in magnifying the reach of your LinkedIn posts, enhancing the visibility of your company’s page, and consequently bolstering its ranking. Moreover, it’s advisable to motivate your employees to actively engage in LinkedIn groups, as well as promote your company’s products and services within those groups.
You should also encourage your employees to take part in the LinkedIn groups and publicize your company’s products/ services there. This helps create awareness for your brand while also demonstrating its authority in certain key niches. There are some tools like LinkedIn Elevate which can help you cash this strategy more effectively as they not only help your family, friends, and team members share your content but also promote your company page authentically.
