Many fitness studios handle their work online and offer great services to subscribed people through emails. But do you want to know what content should be written in those emails? Here are 5 emails that fitness studios should be sending.
Your fitness studio’s new schedules and sanitation procedures
We all intuitively know that the fitness studio, without proper care, is not the cleanest place on the planet. People work out and sweat a bunch on equipment that is used by literally everybody.
With the advent of the pandemic, people have become even more conscious of hygiene, cleanliness, and the prevention of bacteria spread.
Well, the fitness studio is one place that needs to tell its clients just how serious it is taking the whole pandemic situation. You can make content out of your cleaning and sanitation procedures.
But before you get to this level, you need to have current email address of your existing and potential clients.
How do you get this? Well, you may have encouraged them to record their online contact under formal membership registration.
Per an article on the Medium website, you could use this contact list to update the clients about new schedules and sanitation policies.
This is assuming that your studio is now open to a limited number of clients within your studio. Sending email newsletters about your sanitation procedures will put a sense of ease in the minds of your clients.
They will know it is safe to visit your studio again and work out regularly there without the fear of corona.
New studio policies regarding membership and cancellations
In modern times, quite nobody has been through what the current pandemic is bringing. You can say this is indeed an unprecedented time and with that, a lot of uncertainty is ahead of so many people.
Plans get cancelled and memberships get abandoned. You can’t help it, nobody can. It is not your client’s fault that now their membership and subscriptions are practically useless. But they have paid for a chance to your studio, right?
During these hard times, it is a good idea to show compassion and show your humanity although you are also a business entity.
This would be a good time to send an email newsletter to your clients about a new policy regarding memberships and subscriptions.
These are called retention emails, per an article on the Glofox website. So what does the mail do to your clientele?
Well, you can address milestone and accomplishment. These include the level of membership and how hard your health clinic has worked to retain the exiting members and also enticing new ones.
You could also highlight upcoming health and fitness events and contents. This is vital for any member, knowing that you have a series of activities set to improve their physique and retain their mental agility during the trying time.
You can waive any cancellation fees, extend points expiration dates, or renew memberships without additional fees. Your clientele will definitely appreciate such a gesture during this pandemic.
Tips on staying fit at home
Now that most of your clientele can not come and visit your studio, what can you do to still maintain a relationship with them? Show your clients that you still care about them even when they are not visiting and using your studio!
During these hard times when people can’t help but be confined to their homes, a lot of activities are just done at home.
Lucky you, fitness activities can be done indoors and your clients can stay in shape by working out in the comfort of their own homes.
To show that you care about them, and to stay relevant in the minds of your clients, send them email newsletters that showcase tips for staying fit at home. Easy exercises with or without small equipment.
Your clients will really appreciate this kind of little gesture. You can make this kind of content a ‘seasonal’ type during the pandemic era.
Short videos showcasing workout routines to follow at home
On top of text-based tutorials, you can also send videos in your email newsletters. Videos about a workout, maybe even short recipe videos to make healthy juices at home.
Well, anything health-based that has some relation to your fitness studio, of course.
After all, your business is about the well-being and fitness of your clients. Videos are very attractive and people enjoy watching them all the time, right? So, you can definitely think of this as your next content.
So, just because circumstances prevent you from opening the health clinic physically doesn’t mean that you will miss on the membership.
Instead, resort to online members, per an article on the Virtual Gym website. You aren’t restricted by geographical limitation.
All you have to do is keep release enchanting videos which are useful during this sedentary living condition. If you are going to send videos through your email newsletters though, make sure they are short and light as you don’t want to burden your clients.
Many people open their emails on the go and with their data, fast internet connection can be jeopardised.
If you have longer videos and you have a YouTube channel, put them there and you can simply link them in your email newsletters.
Tips about wellness and news about the pandemic situation
Lastly, since you are going to send pandemic-related newsletters for a while anyway (after all, we don’t know when it’s going to really end), you might as well follow the news a little bit.
What you have learnt from the experts you can turn into bite-size content for your email subscribers. This is good to show that as a business entity, you are on top of your game.
You care about what’s going on and you want to inform your clientele. Plus, your clients will really appreciate little gestures of updates regarding the pandemic situation.
Tie this type of informative content with what you are already doing with the other types of health-based content.
If you strategise your next series of email newsletters this way, you can be sure you stay relevant in the minds of your loyal customers even when they can’t visit your studio.
