Email optimization is a process in which a company makes improvements in email campaigns to make sure that email is bringing traffic. But the question that most amateur people has is, how can they optimize their emails?
Only ghost typing and sending bulk email messages are not a guarantee to succeed in email marketing field; optimization of the emails helps to grow the email marketing campaign at a rapid pace.
To achieve the target of generating maximum leads, optimized emails are considered to be the best channel. To optimize an email means making sure that it is written in a way to attract the maximum number of readers.
To instigate readers to willingly open and read the emails is a bit trickier in nature yet not an impossible task.
Improving Subject Lines
For a successful email marketing campaign, the first thing you want to do is to boost the opening rates.
By casually looking at your mail box, you can instantly distinguish mails you want to read and those that you don’t even notice.
They may also look alike, but subjects differs. So this distinction is brought about by the subject line. It is noted that the Subject Line of an email message plays a vital role in making the Email optimized so that the recipients seek some interest in those and open those messages happily.
That little information helps a reader decide whether or not to open the Email. Therefore, the first important thing is that it should be relevant to the reader.
Attention, will, and the interest of a reader are the main factors to motivate him or her to open and view an email message. An optimized email message can be guessed by seeing its subject line as the gift wrapper appeals to its recipient to open and view it without delay.
A good type of subject line speaks about people’s concerns. It should be something like “Want to know how to save money on something…” that follows a concern. It can also be one that asks for action. Phrases like “Join us now” and “Get a free…” are quick at grabbing attention.
Per an article on the Validity website, the precision and CTA persuasion is what makes the readers continue reading the mail, and hopefully click to convert it into subscription.
The subject line should be added with thorough deliberation so that it appeals user, and he is compelled to open it up. Another important observation by the email marketing professionals is that personalized and customized messages have a comparatively heavier impact than generalized messages.
Add Personality to the Email
You’ve got the email open. The next step is to guide your reader through the entire Email. Usually, bulk emails are handled by automatic software. However, that doesn’t mean that the Email itself should sound machine-like.
Including the recipients full, first, last, family name or name with title (according to the traditions of intended target area) can add colors in your Email and will make the recipient feel like an email message is exclusively designed for him or her.
And that’s the whole point of personalized marketing, making the ideal fit for your customer.
Make Yourself Appear Like A Person
Usually, when we are promoting a business, using the company’s name seems like common sense. However, if you wish to build customer trust and loyalty, using a brand name may have the exact opposite effect.
To avoid that, use your real name and write the Email in a conversational tone. Include your personal experiences and share your ideas with the reader.
Using your name is crucial. Some people would only open a mail they perceive as sent by a friendly human, and sender name does the trick.
Including the sender’s name or original information is very much supportive towards the optimization of an email message as it gains trust and confidence at the receiving end.
Instead, emails with no sender information or fake IDs, etc. are never opened in most of the cases due to the security sensitivity of the recipient.
To make it even more personalized, you may include your picture and sign the article.
Per an article on the HubSpot blog page, a personable, friendly tone reinforces trust and appeals to readers who want to feel like they are conversing with a fellow human.
Do Not Continuously Sell Your Service Throughout the Email
Give due consideration to the fact that the audience is always sensitive and fragile towards their security. If you include your product or service at many places in a single email, it may seem scam.
People know we want them to buy something. However, it should be their choice. Therefore, any such thing visible in an email which can put them in doubt will be catastrophic for an email marketing campaign. Body of the Email, ending notes, signatures, attachments, associated links, or any other referrals must be free of any hazards.
Include the sign-up box naturally in the middle and at the end of the Email.
Always Preview Your Email On Different Devices
After getting the text and message right, the next thing is to preview the entire Email. This is important because people use different devices for viewing emails. However, if the images do not load and the text is hard to read, then your message will not reach. An email designed on PC may not work on a mobile device like a cellphone.
A great way to solve this problem is by using an email designing software like HubSpot, which helps you alter the format for different devices in a few clicks.
Use Newsletters to Keep Your Readers Up-to-date About your Business
Many companies offer services for designing and optimizing marketing campaigns. If you are just starting out with the business, it may seem easy to handle everything.
However, as the business grows, you’ll be dealing with a larger audience. While this optimization can be done without these, they do make your work easier by handling all basic optimization. This includes managing email lists, creating visually better emails, tracking the analytics, sign-up forms, and more.
The key to a great optimized email is by being genuine. Instead of using all tactics just to grab the reader’s attention, provide them with something useful. Something that will make them come back and become a long-term customer.
The way to go is through a monthly or weekly newsletter. Newsletters are a concise and dedicated ways to help promote new products and advertise offers, while providing fee services.
Besides, they have compelling content dedicated to target audience. Per an article on the Campaign Monitor website, these are usually in bullet format presented in manageable, bite-sized pieces.
