Subject lines are game changers as they decide whether the email is worth opening. If you send a survey in the email, you must ensure that people are looking at it. For this reason, we have listed the five most effective survey email subject lines.
‘Your valued feedback helps us to improve’
A lot of people consider survey emails quite burdensome. Not that many people are naturally cooperative enough to want to care about the improvement of your business.
However, if you treat your customers as valued clients, and you emphasise that their opinions or feedback are valuable, they will be more likely to fill in your survey forms.
Of course, this is a tactic to get your customers to fill in your survey forms, but in reality, wouldn’t you really think that your customer’s feedback is valuable? After all, this is why you are conducting a survey in the first place.
So don’t be shy about communicating that to your consumer base. The ones who feel appreciated will be more than happy to share their valuable opinions about your services, products, or even customer service experience.
Let them know their feedback is for their benefit too in the long run.
‘How would you rate our service?’
If you are in the service industry, this subject line will be most suitable. But even if you are selling products, you can still ask the same.
Asking your customers about your service can include your delivery service, customer care or support experience, how your staff handled an issue and so many more.
Whether you are selling a service or a product, the essence of your business is your service to your customers.
With that being said, if you want to gather information about your customer’s experience of buying with you or using any other services, you can use this subject line in your survey email.
The best way to get this information is by asking it in another way. Like “How would you recommend us to other customers?”
Per an article on the My Emma website, the customer has the best experience of your products or services. In case these offerings don’t meet their expectations, they are not likely to recommend your services to their acquaintances.
This line is clear and to the point. One look at your survey email in their inbox, your subscribers already know what the email is all about. Those who do hold an opinion or two will open the email immediately.
‘Get (incentive) by filling in our survey’
As already mentioned, a lot of people feel that filling in a survey is cumbersome. Even if your survey takes only 5 minutes, for a lot of busy people 5 minutes is a lot of time.
There is a lot they can achieve within just 5 minutes. If your survey takes even longer than that, which in some cases surveys can take 10 to 20 minutes, your subscribers need an incentive.
Why would anybody want to spend some 15 valuable minutes on something that doesn’t benefit them?
If you send out survey emails like that without any incentive, and upon opening your readers can tell the survey takes a lot of time, there’s a high chance you won’t get the data you need.
With all of that being said, it is important that you provide an incentive to your email recipients. Show that you value their feedback as well as time.
‘Tell us your experience and get (incentive)’
Another way of wording your survey email is by straight up inviting your subscribers to share their opinions. Of course, an incentive is still necessary here.
Just bear in mind that long surveys will almost always need to come with some kind of incentive.
Otherwise, all of that hard work put into creating your surveys will just go to waste because you are not getting the feedback you need.
Personalizing the message tends to stir a sense of responsibility to the prospective reviewer. If you don’t use someone’s name, they’ll tend to image that the mail isn’t intended for them.
As such, they’ll most likely ignore it. Per an article on the Customer Thermometer website, personalizing the email helps to restore sense of returning your favor.
When this approach is coupled with a reward, they response rate increases significantly.
So, don’t be stingy with discounts or bonuses upon the next purchase. A great idea for an incentive here is something like a bonus with the next purchase because this way you get your customers to buy more.
Discount codes or gift vouchers can also be attractive to a lot of people. Make sure you are reasonable with your incentives.
You don’t want to be giving something of so little value, but at the same time, you don’t really want to be burning money.
‘What would you have us improve?’
Lastly, you can also show humility and ask your customers straight up, what they would improve about your services.
If you are thinking about adding new features or products or services within your business, you can also use this subject line.
The request may appear bold and gives the interviewees the lateral to make open-ended answers across all items within your organization.
But this strategy always works because your base would contribute to what they aspire or expect from your offerings.
Your biggest fans will be excited about sharing their thoughts about added features or new methods of payment, for example, to add to your business. This is also a way you can understand the needs of your customers better.
Per an article on the Moosend website, even the disgruntled reviewers who had stopped using your products, could suddenly find a platform to air their displeasure, by providing radical shortcomings they have observed.
This is also helping you see what other areas of your business can be improved. When making this type of survey email, you deliver a sense of working together with your customers or fans to build a stronger community.
Down the road, when you do make those changes, your subscribers will see you really take their opinions. This is a move that will also improve your image.
