The real success of email marketing is turning your subscribers into loyal customers. An email marketing funnel paths a way for strong customer relationships. An email marketing funnel is a step by step process designed to gain customers. So here we go into today’s topic.
A primary email marketing funnel has five main stages such as Awareness, Consideration, Conversion, Loyalty, and Advocacy. Every step is essential for fruitful email marketing.
But before you start the journey, you must know your audience. Complete knowledge of it creates more valuable content.
Awareness
The first thing you have to do is, educate the people about the product/ service. Even before you start touting your solutions, you first must identify their problems or pain points.
Once you highlight these, then you may make them aware of your perceived solutions. Keep a tab of their preferences.
In this part, you have to aware of the strangers and convert them into customers. A proper demonstration of your brand is a very effective way to achieve your goal.
This way, per an article on the Omnisend website, you’ll tailor the messages or services to support their desires. Use this chance to build an initial stage of a good b2c relationship.
Consideration
The acknowledged customers start to show interest in your brand in this stage. You should not be too obsessed with your sales here. When your subscriber starts loving your brand you have to feed him more content about it. Be specific and transparent in your product information
Conversion
The conversing step is the main target for your email marketing. In this step, there is additional work for you.
Here, you have to present your solutions to the prospective buyers. They are also comparing your solution to those offered by the competition.
So you have to give these visitors reasons to consider your products above the rest. How well do these services resolve their problems?
Per an article on the SendX website, it’s here where you position your services or products’ competitive advantages.
You have to find the reasons for the unsubscriptions and adjust your email content also convince your subscribers to purchase your product. By conveying the benefits of your product, you must create a sense of seriousness about the brand and make them buy. Don’t try to compel them through email. It fails.
Loyalty
If you think that your goals completed once you turn your visitors into a customer, that’s a bad idea. You must not forget your existing customers. You have to nurture them by sending some valuable educational content that would delight your customers. If they are your new customer, you have to change them as a repeat customer. Keep your customers always engaged with your business.
Advocacy
Here the final stage, connect with your customer more and more. Switch them into your business’s fans. Advocacy happens when your customers love your brand.
All you have to do here is to maintain the existing costumers by delighting them. Still, you could showcase their positive experience to get new customers.
Your existing customers are the trump cards to accumulate the new leads. The referral marketing technique works here at high. You must delight your customers from time to time by your valuable perks and presents.
You may design a loyalty program to keep the brand ambassadors engaged. Per an article on the Get Response website, seek reviews from these customers while rewarding them for their loyalty.
Apart from the basics, always create own marketing funnel. Analyze your needs and determine your business goals, then adjust the underlying model into your marketing funnel. Focus more on the unsubscribers because they provide vital data called “reasons.” Do not send them a lot of emails, be relevant and try to decrease the churn rate. Continuously monitor your email marketing performance through the best KPI.
I guess now you have a decent idea about changing the prospects into customers and customers into fans. Go step by step to become a successful subscriber journey planner with a perfect email marketing funnel. Gain more and Earn more.
