Every email marketer has a question; “Are plain-text emails more likely to reach the inbox than HTML emails?”. The answer is a BIG “NO.” Let’s expose all false beliefs about the above topic in this article.
The name itself explains it. Plain-text emails only have words: no images, colors, designs or even clickable links. HTML has everything that plain-text emails don’t have. To decide over the above debate, you do not need any marketing knowledge; even an ordinary person will go with HTML emails.
HTML is an acronym for Hyper Text Markup Language. You now know that it’s a language, but what’s its purpose?
It’s used to format plain texts so that they are rich in fonts and format, while visually friendly.
HTML includes the use of codes to bold, italicize, and add colors to texts. They also appear better on different screen formats. This is per an article on the CakeMail website.
Let’s see the case of plain-text emails. Plain-text emails are similar to book reading. These are in use to send some personal emails.
In this case, you do not need to worry about screen optimization because plain text emails set with all screen. It is never a large file and takes a lot of time to load. This method ensures the deliverability.
No open rate tracking is the major con of the plain-text emails. Words are the only way to attract your subscribers and no call to action for easy reaching.
Hence plain-text email offer better personalized write-up scripts, which is more appealing to the readers than the seemingly-animated writing evident in the HTML mails.
HTML emails are like webpages that you can reach subscribers’ inbox directly. HTML emails give a visual engagement experience to your readers.
You do not need to be a more verbose, you can easily convey through images, GIFs and animations. Even you can insert videos too.
Performance tracking of HTML emails helps to win over the plain-text emails, but while creating HTML emails, you must care about screen optimization and the size of the email.
Both aspects are essential here. They induce the readers to decide the email where to be, whether inbox or spam folder. Every marketer worries about the landing of their emails. Whether it is HTML or plain-text email, the subject line and the content only decide about it.
Apart from the above-mentioned differences, there are some other essential differences. You can’t segment your content with bullets and bold or italicize the vital point in the plain-text emails. You can insert no columns and headlines.
So HTML emails are visually more pleasing than plain-text emails. But this isn’t possible on all platforms. Some devices such as the apple watch presents a neater presentation of the plain text email than when they are in HTML.
This is per an article on the Sendcheckit website.
In marketing, when it comes to a lead nurturing email or flash sale email, you must consider all aspects of an email. Your email must attract the email at a single glimpse of reading, so images and visual contents play some significant roles here. Decisions are in your hands because each industry has different goals and audiences.
HTML is colorful, image-rich and stylish. Still, this styling isn’t for all environments. Certain communication requires plain –text mail. As such, you can’t use an HTML email in a banking work; likewise, you can’t use a plain-text email for travel agency advertisement purposes.
You have to choose the variety according to your target. Even though you may be an ace at digital marketing, you may not be fully conversant with the technical aspects of HTML
For this reason, you may well stick to the plain old text-only email. This is per an article appearing on the Campaign Monitor website.
A good marketer is always aware of the analytics of an email, and its performance. When it comes to marketing or any email campaign, I would suggest the HTML emails because they suit with high performance. Use plain-text emails for only personal emails or in any case of urgency. Enhance your brand with a proper email marketing style.
Hope you enjoy reading “Are Plain-Text Emails More Likely To Reach The Inbox Than HTML Emails?” 🙂
