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Unfortunately, a good number of email marketers fail to give the subject lines the attention and importance they deserve. They do not recognize that their…

A wise email marketer must ensure that his/her subscribers receive relevant messages at the right intervals. Failure to do so translates to either of two…

If you have been struggling to come up with an impressive sales email, this post will come in handy. Ensure that your sales email has…

Your email template design is an essential element in successful email marketing campaigns. It determines whether your mail gets read once it hits the inbox…

Besides ensuring compliance and avoiding legal problems, observing anti-spam laws significantly boosts the success of your email marketing because you do not end up being…

Success in email marketing does not solely depend on your being the best copywriter in the world. It calls for making several adjustments and embracing…

Read this post to the end to understand what email automation is when it is used and the benefits of using it. What is email…

Note that the carriers of your email such as Gmail also consider various factors before delivering a message. There are technical aspects involved that determine…

Do you know who your brand’s buyer personas are? If yes, how much information do you have about them? The term buyer persona is occasionally…

This, therefore, leaves marketers with the huge task of making sure that their emails are mobile friendly. Failure to respond to these changes with promptness…