Black Friday (the day after Thanksgiving) is now synonymous with shopping and big discounts. It starts the Christmas shopping season and is an important holiday for both retailers and customers. Because online shopping is gaining in popularity, Black Friday email marketing has become an integral part of any business’s strategies to reach out to its clients and push deals. In this article, we’ll discuss the reasons Black Friday is the perfect day to email customers and some of the ways you can do it in order to have a great Black Friday email marketing campaign.
Black Friday is the Perfect Day to Email Customers:
Higher Open Rates
Mailchimp studies show that Black Friday has the highest email opens of any day of the year. This is because customers are on the lookout for bargains and are more likely to open and respond to promotional emails. Indeed, Black Friday emails receive about 20% more opens than the average email opens throughout the year. This provides a unique channel for companies to connect with their clients and drive engagement. Through clever subject lines and promotional deals, companies can capture customers’ attention and lead them to their websites.
Increased Sales
Black Friday is the season for doorbusters and crappy sales that encourage people to shop. Personalized and targeted emails enable enterprises to grow their revenues and sales. Data from Omnisend reveals that Black Friday email marketing campaigns account for 4.27 times more transactions than any other day of the year. Further, Black Friday is 5.98 times more successful than a typical day of sales generated from email marketing. By supplying subscribers with exclusive offers and previews, brands can encourage customers to shop and boost their profits.
Building Customer Loyalty
Black Friday email marketing campaigns can be deployed to generate customer loyalty by providing exclusive promotions and advance sales for recipients. This can help organizations retain customers and spur their repurchases. Businesses can treat subscribers like they’re important and loved if they build a sense of exclusivity. This, in turn, can result in increased brand loyalty and good word of mouth. Also, companies can take advantage of Black Friday to gather customer feedback, optimize email marketing campaigns, and develop customer personas for upcoming campaigns.
Competitive Advantage
With so many brands trying to grab customer’s attention Black Friday, sending professionally written and timely emails can differentiate brands and make them stand out. By providing exclusive offers and personalized recommendations, businesses can stand out from the crowd and gain loyal clients. Additionally, social media and email marketing can help organizations increase their visibility, engagement, and profits during Black Friday.
How To Build Effective Black Friday Email Campaigns:
1. Plan Ahead
Preparation is the foundation of every email marketing campaign. Prepare your Black Friday email campaign several weeks in advance. This anticipating enables you to plan, create appealing emails, and segment your audience. By planning your campaign in advance, you can use the excitement of Black Friday and Cyber Monday to build anticipation among your subscribers. This advanced planning can enable you to identify key promotional dates and coordinate with your sales team to ensure a smooth launch.
2. Segment Your Audience
Personalization is one of the key features of successful email marketing. Segmenting your email list on multiple criteria — like customer behaviour, history of purchase, and interests — will greatly enhance the performance of your campaign. Targeted messaging lets you send exclusive deals to your most raving customers or hook up shoppers who have abandoned their carts with coupons. Personalizing your emails isn’t only the best way to show your subscribers that you care about them, it also helps ensure they’ll likely respond positively to your offers.
3. Create Eye-Catching Subject Lines
The subject line of your email is your first (and sometimes only) opportunity to draw people in. Be action-oriented and add numbers, emojis or phrases that make your subject line appear to be urgent. Examples such as “Take 50% off Black Friday – Hurry! or “Click Here To View Our Hot Black Friday Offers! can invite recipients to open your email and read what you’re sending. Write attractive and short subject lines that get as many views as possible.
4. Use Visuals
It’s always important to remember the power of images when it comes to marketing. Images and videos of good quality will showcase your products and offers and will increase the appeal of your email. Visuals let buyers visualize what they’re going to buy, causing them to make a purchase. Make sure that your images are optimized across all devices including mobile, tablet, and desktop so that you look professional regardless of how customers open your emails.
5. Include a Clear Call-to-Action
You should always include an easy to read call-to-action (CTA) in every email that takes your customer’s attention. “Shop Now” or “Claim Your Deal” should always appear at the top of your email subject line. Make the CTA button big and stand out from your other emails. The easier it is for your customers to click on and convert, the more they will be inclined to do so.
6. Test and Optimize
You need A/B testing in order to optimize your Black Friday email campaigns. Try testing out several different iterations of your email, various subject lines, pictures and CTA buttons and see what works best. Keep a close watch on open rates, click-through rates, and conversions to assess your campaign’s performance. Use this information to tweak your emails and deliver even more results as you approach the day.
Conclusion:
Black Friday is the perfect email day for customers because it opens higher, sells more, you can build customer loyalty and gain a competitive edge. In advance planning, segmenting, writing catchy subject lines, visual content with a well-defined CTA, testing and adjusting your email can enable businesses to develop successful Black Friday email marketing campaigns that deliver results and generate customer relationships. If done correctly, Black Friday email marketing can provide an effective way for companies to engage with customers and offer products and offers at the busiest time of the year.
