In digital marketing, staying connected with leads is the key to turning them into customers. An autoresponder series is a great way to nurture prospects and keep them on your mailing list until the moment they decide to buy. In this ebook, we’ll show you how to set up a quick autoresponder series to keep your leads on the hot side and convert them into paying customers.
Step 1: Decide What You’re Looking For And Who You’re Trying To Reach.
Before starting an autoresponder series, you need to determine what you are trying to achieve and who you want to reach. Let’s see what you’re trying to accomplish with your autoresponder series, is it to create brand awareness, convert leads, or promote a product? Having an agenda will ensure that you write concise and relevant content for your audience.
This is as crucial as knowing your audience. —You need to know what your audience’s pain points, interests, and preferences are to design an individual and pertinent autoresponder series. Think about building buyer personas — the specific descriptions of your potential buyers. This will allow you to customize your content to fit their particular requirements and interest.
Step 2: Develop a Content Strategy.
Having established your purpose and audience, it’s time to build a content strategy. — Decide on what kind of content you will include in your autoresponder series, blog articles, videos, or podcasts. Always write good, informative content that is valuable to your audience. Your posts should help your readers solve their challenges, answer their questions, and provide them with a glimpse of the world that’s otherwise missing out.
Make sure to utilize different formats to keep your reader on the edge. For instance, a blog article may outline a subject, a video discusses it, and then a case study highlights how your product/service has benefited someone else. This way, you are keeping your audience on their toes and giving them multiple opportunities to interact with your content.
In the process of developing your autoresponder series, remember these strategies:
Keep your emails concise and direct. Keep your emails short and concise so you can honor your subscribers’ time and attention. Instead of writing paragraphs, try to be concise and cover only one main thing in an email.
Create a concise and engaging subject line. Your subject line is the first thing your subscribers read, so don’t take it lightly. Be action-oriented and explain what they’ll be receiving in your email.
Personalize your emails. Add your subscribers’ names and other contact information to make your emails feel more personalized. This will give you a better relationship with your readers and build up their interactions.
Include a clear call-to-action (CTA). Creating an email that appeals to your subscriber should have a very specific and engaging CTA. A CTA is a message or button that will prompt your readers to do something, like download a piece of content, register for a webinar, or buy something.
Test and optimize your autoresponder series. Conduct A/B testing to see what emails are most effective and adjust accordingly. You’ll want to check your open and click-through rates to make sure that your autoresponder series is hitting the mark with your target audience.
Step 3: Create Your Autoresponder Series
Good planning goes into every successful autoresponder series. First, outline the series model: when and how messages will be transmitted. A typical autoresponder sequence contains 5-7 emails to be sent over the course of days or weeks. Below is an example of a template you might use for your series:
Welcome Email: your series should start with a smile. Tell them thank you for signing up and give them a little preview of what they’ll be getting in your emails. It establishes the context of the relationship you are trying to create.
Value-filled Content: Deliver the value in follow-up emails. Start providing value via the material they’ve been curious about and have a problem with: a useful blog post, ebook, video or case study illustrating how you’ve helped them with their issues.
Deliver Your Product/Service: Now that you have rapport in place and you have the value, it’s time to start selling your product/service, step by step. Mention how it will help them meet their needs and what aches it can remove from their lives. Remember, features aren’t what you’re talking about.
Social Proof: Case Studies, customer stories, or testimonials that support your product. This establishes trust and reinforces the importance you have already imparted.
Inspiring Call-to-Action: Emails should contain a compelling call to action. Remind the leader what they need to do to get one step further: book a consultation, subscribe to a webinar, or buy now. Be sure that the CTA makes sense for the content in the email and is logical to move forward in the relationship.
Step 4: Write Your Messages
Your autoresponder emails should be written in conversational language with short and concise prose. Keep messages simple and digestible, and make sure they address your leads’ issues and passions. Also, make sure to have a good CTA in each message that moves your leads toward the desired behavior.
Step 5: Create Your Autoresponder Series
Create your autoresponder series on an email marketing platform like Mailchimp, ConvertKit, or AWeber. Create your signup form and landing page to reflect your brand and message. You can also test your autoresponder series to make sure it’s set up correctly and that you are sending out your emails to your leads’ inboxes.
Step 6: Review and Optimize Your Autoresponder Series
Test how well your autoresponder series performs by calculating open rates, click-through rates and conversion rates. – Figure out where things can go wrong and customize your content accordingly. Try a variety of subject lines, text structures and CTAs to see which one resonates with your audience.
Conclusion:
Creating an autoresponder series is one way to ensure that your leads stay hot and get through the sales funnel. Once you determine your objectives and audience, develop a content plan, organize your series, compose your copy, install your autoresponder, and analyze and improve your series, you can design a customized, personalized autoresponder series that converts your leads into paying customers. Never forget to give value, trust, and make sure your messages contain a very compelling CTA to ensure you get the most results.
