Email list segmentation is an effective marketing tactic which enables companies to send specialized messages to their subscribers. Splitting your email list into sub-groups with common traits will help you better engage, receive better open and click rates and ultimately drive more sales. Quiz funnels are one of the best ways to segment your email list.
A quiz funnel is a quiz that teaches you how to identify your subscribers’ needs, wants, and problems. When you ask your subscribers the right questions, you can learn more about them, segment your list and provide more targeted content.
These are the steps to segment your email list through quiz funnels:
Step 1: Set your segmentation rules.
In advance of creating your quiz, you must first decide on the filter you’ll be implementing to divide up your list. Here are some tips:
Demographics
It is essential to know which demographics your subscribers are. By collecting age, gender, location and job information, you can segment your data into demographic categories. These insights help you to focus messaging and products on them, which keeps you focused on each segment.
Interest
Interests are among the most effective at keeping your readers engaged. You can try surveying your subscribers or monitoring what kind of content they read on your site to see what they really care about. Interest segments let you provide relevant recommendations and content based on the preferences of your individual subscribers.
Purchase Behavior
Buy history will inevitably yield many useful subscriber behavior patterns. You can use the data this way, for instance, to break your list down into “new buyers,” “repeat buyers,” “value clients,” and so on. That makes targeting so much easier because your marketing can be highly customized to that lifecycle stage in each category.
Engagement Level
Engagement: Engagement is perhaps the most crucial metric of email marketing. Second, monitor open rates, click-throughs, and conversion rates to establish how engaged subscribers are. You can also divide your subscribers based on the engagement vs. the non-engagement status to optimize your email strategy and re-engage those who have not signed up yet.
Step 2: Create your quiz
Once you’ve determined your segmentation parameters, create a quiz that will get you the data you need from your subscribers. How to build a successful quiz funnel:
Pick a quiz format: Select a quiz format that best meets your objectives and segmentation requirements. Most common forms include personality tests, knowledge tests, and scored tests.
Make questions compelling: Develop questions that will give you a clue about your subscribers’ demographics, interests, purchasing habits, and engagement. Make sure your questions are relevant, interesting, and easy to grasp.
Design individual results: Based on your response, design individual results for each segment. These results need to be unique to the subscribers, and provide value in the form of custom recommendations or resources.
Build a beautiful layout: Build a visually engaging quiz page that is mobile responsive and easy to use. Be sure to include your branding and add images and multimedia to improve the user experience.
Integrate with your email marketing platform: Organize your quiz in such a way that it automatically connects to your email marketing system. This will also allow you to automatically split your list based on quiz results and create customised email campaigns.
Distribute your quiz: Distribute your quiz via your website, social media, and email campaigns to encourage sign-ups. Create rewards, like discounts or special offers, to encourage traffic and get valuable data from your subscribers.
Step 3: Segment your list
After you have collected all the answers to your quiz, it is time to divide your email list into smaller tassel groups. You want to be using email marketing software that actually gives you the ability to develop tags or custom fields for segments you’re going to need to create.
For instance, let’s return to the gym brand again. Then you can create very specific labels based on the quiz results that say, for instance “Weight Loss”, “Muscle Gain”, and “General Fitness”. That’s not only how you break down your audience according to their purposes, but you’ll establish a foundation for closer, more targeted interactions.
Step 4: Deliver targeted content
Once you’ve setup your email list, deliver content that’s relevant to each section of your target audience. Send a list of welcoming emails that are tailored to the specific needs of each segment. Alternatively, you can use information from your quiz results to design these welcome emails in the most efficient way for each group.
Establish an email program for your subscribers who want to lose weight and weight loss advice and healthy recipes and exercise guides and products you can suggest will be sent via mail to meet their weight loss goal. It also personalizes your message and connects you better with the intended audience. The more personalized it is, the greater the potential for actions and conversions it can provide.
Step 5: Monitor and adjust
It’s not all a question of sending the emails and you should pay equally close attention to how many engagements and sales each section of your email list will drive. Analyze trends and patterns in:.
If one section, say, performs better in terms of opening and click-through, look at what went well and try to do it again with other sections. In contrast, if messaging is bad, then the exercise offers a chance to align your messaging again with the needs and interests that audiences will be shifting toward. For it to work, it requires continuous checking and tuning to optimize segmentation.
Conclusion:
In summary, segmenting your email list through quiz funnels is a powerful way to provide valuable personalized content to your list. Once you’ve established your segmentation goals, created a quiz that’s right for them, segmented your list, provided them relevant content, and tracked and optimized the results will bring in more engagement, better open and click rates, and more sales. Embrace quiz funnels into your email marketing strategy today and watch your conversions and sales skyrocket.
