Seasonal businesses are all about products that rely on changes in seasons or holidays. Therefore, good marketing at the seasonal time can help your business grow extremely well. But how to set up good email marketing in seasonal businesses?
Introduction
Keeping customers interested all year long is definitely a chore, but for seasonal businesses, achieving this goal is particularly hard. Seasonal businesses suffer a lot if proper measures aren’t taken while keeping the customers happy during the off-season. Along with the ups and downs of overall earnings, people usually forget about these brands/companies up to the arrival of the peak season. You would surely need to avoid that and keep your customers engaged throughout the year.
Well, email marketing can help you out with that. Sending emails during the off-season can provide you means to stay engaged with your customers and hype them up for the peak season. Just go through the tips below to get you right back on track and achieve the maximum output all year long!
Plan out a schedule
Instead of panicking and sending immediate emails out, plan a proper schedule according to the months, coming up with different kinds of emails to keep the customers involved. Try basing your emails around holidays, new collections launching during the peak season, sneak peeks, etc. It is very easy for the customers to forget about you, so try to send emails, off and on, that both promote your products and keep the customers interested for more to come.
According to Hinge Marketing, creating a marketing calendar significantly streamlines the execution of your marketing strategy. To illustrate, it’s advisable to plan and schedule your newsletters and update emails at least a month ahead. This approach allows thought leaders within your organization sufficient time to craft their content, even when faced with various competing demands. Utilizing marketing calendars contributes to the development of more integrated and harmonious campaigns.
Interact more with customers to keep them reminded
Create emails which have the ability to engage your customers. Question them about their experience with your brand/organization. Ask them about their opinions, what they’d like to see, what kind of products would they like to try, etc. Create interactive content which would keep them reminded of your business and expect things from you, thus saving your brand in their memories.
Use other relevant social media platforms
To promote your brand during the off-season, make use of various social media platforms like Facebook, Twitter, Instagram, etc. Promote your products using advertisements, ask pages to upload content regarding your business to indulge their followers and spread your name. You can also hold contests and lucky draws to get the users hyped up about your business.
As per the information shared on the OptinMonster Blog, it’s worth noting that social media boasts an impressive 100% higher lead-to-close rate in comparison to outbound marketing. Furthermore, a substantial 66% of marketers who dedicate a minimum of 6 hours per week to social media activities have reported an increase in their lead generation efforts. Additionally, a remarkable 70% of business-to-consumer marketers have successfully acquired customers through the utilization of Facebook as a marketing platform.
Offer incentives
Who doesn’t like free stuff? Use this to your advantage by giving a discount, offering coupons, a “Buy 1 get 1 free!” trick, or even add new interesting stuff to your collection to pique others’ interest. People are sure to be attracted to your brand upon seeing either free things or interesting things. Even if it’s off-season, customers would keep coming if you succeed at using this tip.
Provide more fruitful content to create hype
Fill your emails with juicy and fruitful content for the customers during the off-season. Use images, quirky titles, colors, and facts to keep the readers interested. Create polls to figure out what type of things the customers usually prefer and base your products around that for the next season. But try not to over-do it. People don’t like to be spammed with continuous emails. Make great content that would keep the customers hooked and waiting for your next email to know more about what you have in store for them!
According to an article featured on the Amra and Elma Blog, a significant 91% of consumers express a preference for visual content over written material. Research indicates that among various types of visual content, infographics and illustrations lead the pack in terms of engagement, achieving a robust engagement rate of 41.5%. Charts and visualizations follow closely behind, securing the second spot with a respectable engagement rate of 25.7%.
