Email newsletters are a powerful tool for businesses to connect with their audience, build brand loyalty, and drive traffic to their website. However, with the constant influx of emails in people’s inboxes, it can be challenging to stand out and get your subscribers to click on your newsletter. One way to increase clicks is by updating your email newsletter design. In this article, we will discuss some tips and best practices for updating your email newsletter design to increase clicks.
1. Keep it simple and clean
When it comes to email newsletter design, less is often more. A clean and simple design makes it easier for subscribers to focus on the content and call-to-action (CTA) buttons. Avoid using too many colors, fonts, or images, as it can make your newsletter look cluttered and overwhelming. Instead, use a consistent color scheme, font style, and layout that aligns with your brand.
2. Make it mobile-friendly
With over half of all emails opened on mobile devices, prioritizing a mobile-friendly design is essential. Here are some tips to create a mobile-friendly email newsletter:
Responsive Design: Implement a responsive design that automatically adjusts to the screen size of the device being used. This ensures that the newsletter is easy to read and navigate on any device.
Single Column Layout: Use a single column layout to make it easier for readers to scroll through the content on their mobile devices.
Large Font Sizes: Use larger font sizes to improve readability on small screens. A font size of at least 14 pixels is recommended.
Touch-Friendly Buttons: Ensure that call-to-action (CTA) buttons are large enough to be easily tapped on a mobile device. A minimum size of 44 pixels by 44 pixels is recommended.
Minimize Image Size: Large images can slow down load times and make the newsletter difficult to view on mobile devices. Compress images and use a maximum width of 600 pixels.
3. Use high-quality images
Using high-quality images is a critical aspect of updating your email newsletter design to increase clicks. Here are some tips for using images effectively:
Use relevant images: Make sure the images you use are relevant to the content of your email newsletter. Avoid using stock images that don’t align with your brand or message.
Use high-resolution images: Make sure the images you use are high-resolution and look sharp on both desktop and mobile devices. Avoid using low-resolution images that look pixelated or blurry.
Use images to tell a story: Use images to tell a story and add context to your content. Consider using a series of images to create a visual narrative that engages your subscribers.
Use images to break up text: Use images to break up large blocks of text and make your email newsletter more visually appealing. Consider using images as a background for your CTA buttons to make them stand out.
Use alt text: Make sure to include alt text for your images in case they don’t load. This not only helps visually impaired subscribers but also improves your email newsletter’s accessibility.
4. Include clear and prominent CTAs
The primary goal of your email newsletter is to drive clicks to your website, so it’s essential to include clear and prominent call-to-action (CTA) buttons. Use contrasting colors and make sure that your CTAs are large enough to tap on mobile devices. Keep your CTAs short and to the point, and use action-oriented language that encourages subscribers to click.
5. Personalize your newsletter
Personalization is a powerful way to increase engagement and clicks. Use the subscriber’s name in the subject line or greeting, and tailor the content to their interests and preferences. Use dynamic content to show different images or offers based on the subscriber’s past behavior or demographics.
6. Test and optimize your design
The final step in updating your email newsletter design is to test and optimize it. Here are some elements you can test and optimize:
Layout: Test different layouts to see which one works best for your audience. You can try a single-column layout, a two-column layout, or a grid layout. Consider the hierarchy of information and how you can lead the reader’s eye towards the most important elements.
Font: Test different fonts to see which one is most legible and aligns with your brand. Make sure the font size is large enough to be easily read on both desktop and mobile devices.
Color scheme: Test different color schemes to see which one resonates with your audience and aligns with your brand. Make sure there’s enough contrast between the text and the background to make it easy to read.
Call-to-action (CTA) buttons: Test different CTA buttons to see which one gets the most clicks. Consider the color, shape, and size of the button. Make sure the CTA copy is clear and actionable.
In conclusion, updating your email newsletter design is a powerful way to increase clicks and engagement. By keeping it simple and clean, making it mobile-friendly, using high-quality images, including clear CTAs, personalizing your newsletter, and testing and optimizing your design, you can create a newsletter that stands out in your subscribers’ inboxes and drives traffic to your website.
