Email gives you an excellent opportunity to ask for upselling while being offline. The best email is the one in which you successfully try to convince your customers that you are just helping them out by providing them a list of new products.
Every salesperson in a shop knows the psyche of their customers. They know that people often come to shops looking for something they want to buy, but they end up buying more than one thing.
Therefore, the best strategy is to suggest an upsell or a high priced product to your customers and tell them about its specifications and how it will benefit them. This is an excellent way of increasing business revenue.
In emails, you can only gain your subscriber’s attention for a limited time. Therefore, you need to put extra effort into creating an email that will cover up all your essential points. Below are some tips that will help you in upselling with your emails:
Personalization:
The first step is to greet your subscribers with their real names. This will make them more engaged and emotionally connected with your brand.
When you are just using a generic greeting in your email, it will disappoint your subscribers as they will understand that you only want to make money, and you are concerned with what they need.
Subscribers feel more valued when called by their names. So using a visitor’s name and congratulating them for making a purchase brings a sense of commitment and appreciation.
This move indicates that you value their patronage and loyalty. But it goes a long way to build trust.
Therefore, in the future, if you make suggestions on the available merchandise on your site, they are more likely to make additional purchases. This is per an article appearing on the Engage Bay website.
By mentioning their names, you are giving them the importance, and they will automatically understand your point.
Give them suggestions:
Another tip that you can use to upsell with email is to provide suggestions for your customers. Check the record of their recent purchase and look for products that will match with it.
For example, if your customer has recently bought a dress, then you can suggest some matching shoes and handbags. Using this tactic will win the hearts of your customers, and they will think that you care about them.
According to Litmus website, you can make a new suggestion when the customer reaches certain milestones. You could remind a loyal customer that it’s been a year since you began a relationship.
This suggests that you can offer valuable products at a discounted rate to elaborate this partnership.
Alternatively, you can provide a discount on a second product purchase after the first one.
On the other hand, if the customer’s recent purchase has no associated item, and then you can find out something that will relate in another way. For example, if your customer has purchased fiction novels, then you can suggest them some more related to that specific genre.
Use social share buttons:
It is the era of social media, and probably all of your subscribers must have an account on social media. Try to incorporate the use of social share buttons in your email.
In this way, your customers will let the world know about your suggestions, and your audience will increase. But even though using social media platforms is fun, you need to keep them enticing.
The average time spent reading a brand email is about 10 seconds. If it’s not catchy then the email is tossed for something more attractive.
Use visual graphics for this purpose. Per an article on the Flodesk blog, human brains process images faster than text.
People these days love to tell their Twitter followers about the product they buy. Therefore, when you are providing them with a share button of your social media, they will share it with their Twitter or Instagram followers. And in this way, your social media pages are also getting promoted.
Upselling is a great way of increasing your order value, and at the same time, your customers will be introduced to your new products. Therefore, if you are doing it in the right way, you will see the outcomes.
