Email marketing helps businesses get in touch with their subscribers and make sales. But with an average person receiving hundreds of emails daily, it’s difficult to get your message across. You never know if someone will even read your email — your subject line can make the difference between being opened or not. In this article, we will talk about some tips to write successful email subject lines to get your emails opened.
Keep it Short and Sweet
One tip for creating the best email subject lines is to keep them simple. Because many email clients display a few characters only in the inbox window, you should always count every character. Overly long subject lines can be cut so as not to disturb the reader’s attention.
We know from studies that shorter subject lines are more open than longer ones, because they have less than 50 characters. It is because short subject lines are easier to digest and read quickly and thus are more obvious in an inbox full of junk. When you write a short subject line, it’s essential to be upfront and honest about what you’re sending via email. Aim, as well, to avoid putting into words technical or confusing terms that may offend the reader.
Aside from showing up in the inbox, brief subject lines can make a message seem more urgent. If you write a short subject line you can keep the reader interested and make them click on the email to read. This is especially useful for promotional emails or urgent emails.
Use Action Verbs
Action verbs in your subject line can make an email seem urgent and lead people to open your email. Keywords such as “Explore”, “Unlock,” “Get,” and “Save” can all help to pique interest and motivate you to act.
Personalize the Subject Line
The next step in crafting the best email subject lines is personalizing them. Personalization can drive open rates because the email is more ad-related and personal to the recipient. Personalized subject lines have been proven to raise open rates up to 26%.
Personalization comes in many forms, such as putting the name, address, or interests of the reader in the subject. We can do this by implementing dynamic content or merge tags that will draw the data from the reader profile or their past relationship with the company.
Personalised subject lines not only increase open rates, they also enhance the overall email reading experience for the user. If you’re able to customize the subject line depending on the reader’s needs or interests, you can deliver a more personalized and targeted email that is apt to earn a reader’s trust and loyalty.
As you customize the subject line, you don’t want to come off as spooky or obtrusive. Make sure the personalization is meaningful and adds value to the email. Never use personal details or assume that the reader wants to know something.
Creating Urgency
Perhaps the most effective way to induce your e-mail recipients into opening your emails is to inject an element of urgency. To use temporal words can spark an attitude of urgency that will drive an action. It can use phrases such as “Today”, “Now,” and “Limited Time” to convince your recipients that out of all messages, yours is the one they should get.
For example, a subject line like “50% Off Today Only!” captures that urgency, and the reader does what he can to capitalize on it. The less they procrastinate and defer opening your email, the less recipients are going to hesitate. Which, in turn, brings about higher open rates and ultimately, higher conversions.
Use Numbers and Lists
Another way to make your subject line work is to use numbers or lists. This is not only easier to read but it also offers a clean, well-structured format for your email. Headlines like “5 Ways to Increase Your Productivity” or “7 Ways to Make Money This Month” pop out and draw the reader to the page because the promise of digestible content draws them in.
Listing what is included in your email gives your readers an idea of what they can expect from your email. It would most likely grab their attention because it’s a short but helpful email.
Avoid Spammy Words
When writing subject lines, it is very important to pay extra close attention to the language used. Promising words and “spammy” words will trigger spam filters and dump your email into junk mail. Exuberant titles such as “Free,” “Win,” and “Earn” sway email service providers away from them and reduce their ability to get to the recipients who need them.
Rather, think about the clarity and authenticity of your message. If you build credibility in recipients and make them feel appreciated by your email, then that will work for them rather than you impressing them with great writing. An email with a subject line of “Unlock Exclusive Strategies for Financial Success” feels real, and does not employ jargon.
Test and Optimize
And last but not least, the key to subject line magic lies in constant testing and optimizing: experiment with different formats, words, lengths and themes to see what will resonate with your readership. That’s as easy as A/B testing-which means you send two fairly indistinguishable subject lines to a targeted section of your list and see which performs better.
Remember your audience and your market dynamics; meat is meat is poison. A regular review of your email analytics will empower you to make informed decisions using data-driven advice to guide optimisation for future subject lines.
Conclusion:
To sum up, writing compelling email subject lines is an essential aspect of successful email marketing. If you use short, sweet subject lines, action verbs, personalization, urgency, numbers and lists, spam words, testing and perfecting your subject lines, you’ll increase open rates and engage with your target audience more effectively. Armed with these tips, you can create email subject lines that open your emails and create revenue for your business.
