Every email is sent with a purpose, which is to grab the attention of the subscribers. The senders strive their best to make their email stand out amongst others. The most essential part of any email is the subject line when the subject line is boring; then your email will not get attention from the subscribers. Whereas, an exciting and catchy subject line can intrigue the attention of the subscribers, and your click-through rate also increases.
The question is: Should you use emojis in your subject line? The answer is: Yes, you should. Emojis will not only grab the attention of your subscribers but will also make them engaged with your platform.
What does research have to say about this?
The increase in using emojis in the subject line has become popular among many email marketers. According to research by Appboy Emoji Study in 2016, it was revealed that the open rates increased by 15% for the subject lines containing emojis.
Also, according to NetHunt CRM, the primary rationale for incorporating emojis into email marketing lies in their substantial impact on key performance indicators (KPIs) such as open rates, click rates, and response rates. A study conducted by NetHunt CRM found that emails featuring emojis in their subject lines exhibit a 56% higher open rate when contrasted with emails sporting plain subject lines.
Mobile Marketer conducted another research, it was revealed that the email is having emojis had a 66% higher open rate. In 2017, about 5% of subject lines had emojis in them.
What are the benefits of using emojis in the subject line?
Incorporating emojis in the subject line has a lot of benefits. It will make communication more friendly. Some of the benefits are listed below:
- Grabs the attention of the subscribers:
In this advanced world, everyone loves to use emojis, and today humans feel more emotionally connected when emojis are used. Almost every marketer is trying to hook the attention of the subscribers. So, to grab the attention of each subscriber can be quite tricky these days. That’s why using emojis in your subject line can help you stand out among others.
According to the Search Engine Journal, various studies have indicated that emojis are effective at capturing attention, directing the reader’s gaze towards the subject line. Consequently, this can lead to an increase in the open rate, as individuals are more likely to click on the subject line once they have noticed it. The available data suggests that incorporating an emoji into your subject line typically, though not universally, enhances your open rate.
- Makes you appear approachable:
In communication, it is essential to make it friendly. By using emojis in your emails, you will look friendly to your subscribers, and they would love to stay updated with your mails.
Moreover, your subscribers are humans, so they need to be emotionally connected with you, and you can do that by using emojis.
- They humanize your emails:
As your subscribers are humans, so before sending out any email, you should check if it is exhibiting any emotions and personalization. An article featured in Markettailor highlights the transformative potential of emojis in enhancing the personality, emotional resonance, and clarity of your email subject lines. They can imbue a human touch and elevate your emails, ensuring they shine amidst the cluttered inbox. When selecting emojis, it’s crucial to carefully weigh your audience, brand identity, message, and objectives.
By personalizing your emails, you can promote your brand at a new level, and it will also help you to boost your sales.
- They evoke emotions:
According to a lot of studies, it is revealed that emojis can help to evoke emotions in humans. As you can also observe that people are using emojis to convey their happiness, sadness, and condolences. The same is the case with the emails when you use emojis; you are making your subscribers emotionally connected with your platform.
Therefore, every email marketer should try to use emojis in their subject lines. If you genuinely want to stand out among others, then you should follow these simple steps!
Hope you enjoy reading “Should You Use Emojis In Your Email Subject Line?” 🙂
Is It Professional To Use Emojis In Email?
Introduction
The use of emojis has become increasingly popular in our digital lives. As technology advances, ways to express ourselves become more and more dynamic. Emojis, originally originating from Japan, are now used by people all over the world for a variety of reasons. But the question remains: is it professional to use emojis in email?
Body
Emojis can be beneficial when used in email. They can make conversations more personable and engaging, and they can also help to express emotions that can’t be conveyed in words alone. For instance, if a colleague is sending an email to ask for help on a project, a smiley face or thumbs up emoji could help to convey their appreciation for the help they’re receiving.
On the other hand, the use of emojis in a professional context can be seen as unprofessional. Many employers and colleagues may view emojis as too informal or distracting, and some may even take offense to the use of certain emojis. Additionally, some people may not be familiar with the meanings of certain emojis, which can lead to confusion and misunderstanding.
Conclusion
Overall, the use of emojis in email is a subjective matter. In some contexts, it may be perfectly acceptable to use emojis in email, while in other contexts, it may be seen as unprofessional. It’s important to consider the context and the people involved in the conversation before deciding whether or not to use emojis in an email. Ultimately, it’s up to the individual to decide if the use of emojis is appropriate in a professional context.
