- Use format compatible with recipients’ servers
When using images, the main target is your subscribers. You must, therefore, ensure that they receive these pictorial newsletters.
When you are unable to relay your embedded image in the email newsletter, the newsletter wouldn’t have much impact. But even if you manage to embed attractive images, but your email can’t reach the recipients, you have done no work.
Ensure that the images you pick and include in the online newsletter are compatible with the servers managing the recipients’ online correspondences.
So you must check to know whether they are mostly using a platform such as Microsoft and Gmail. Here you can choose popular image files such as JPEG, PNG, and GIF.
Most email messaging services use them and thus are compatible with the recipients’ platforms. Still, there are other formats such as SVP and PSD which aren’t very popular.
But if you have serious subscribers using them, you must also ensure you have these for efficient online newsletter delivery,
- Make your images stand out
Pictures are easy to decipher. The human brain processes images 60,000 times faster than text. Thus the use of images can make you stand out.
Explaining ideas using words is difficult. You can go to great lengths describing your products and how they work. But when you stick to a single image, the story regarding the product is understood without any words written.
But what if other sites are also using images? Then you dwell on details. This is the only way to ensure that your site is outstanding.
What gets your prospects’ attention depends on your target group’s requirements. To stand out, you must deliver relevant images that resonate with their needs.
Take professional pictures of your products – the way they appear on your shelves. They must be full-size and not thumbnails. This way, the image is a real representation of the product.
To be unique with your images, don’t pick any photo and paste it there for the sake of including an image.
Also, according to advice from Constant Contact, to make your images more attention-grabbing in email headers, it’s recommended to maintain a height of less than 200 pixels and a width of up to 600 pixels. Additionally, when resizing images, it’s essential to use the appropriate tools to prevent any distortion. Prior to sending your email to customers, it’s wise to conduct thorough testing by sending test emails to assess how the image displays on various devices.
- Condense file size
One of the really frustrating issues with an image-embedded document is delivery. They may refuse to upload to the recipients’ inbox due to size.
While you waste much time attempting to send them out, you may be happy when they eventually send them. But remember that the other side would also face the same challenges you had.
According to Mailjet, research conducted by Email On Acid discovered that image sizes from 16KB to 696KB didn’t impact email deliverability.
In light of the substantial email volume individuals receive, it’s essential to prioritize swift rendering to maintain recipient engagement. Nevertheless, overly large images can delay email loading, causing subscribers to delete emails prematurely.
They don’t have time to waste trying to download your newsletter which is clogging their server and preventing them from receiving more important correspondences. They may decide to delete your file.
You should that ensure that your embedded images are kept in small size but the pixel quality is maintained. This help resolves to upload and download issues.
Although the screens have advanced to 4K, the standard scree resolution is currently 1080. So ensure that your images are 600 pixels for laptop screens and 320 for smartphones.
There are popular image editing programs that can edit and condense the images so that they don’t use much space.
- Use alt text after each image
Even with your best effort, not all your subscribers are loaded in large cities with high internet connectivity. Some are located in remote suburbs with limited bandwidth.
Sending image-embedded newsletters to the latter segment could be problematic. In such circumstances, you need to take certain precautions.
In case these emails fail to reach the intended recipients, or they are not able to download, you can have another copy of the email with a newsletter containing no images.
This format is known as the alt text and is fail-proof. Alt text described an image in simple words – one or two.
Still, it provides the reader with what was to be in the void. Alt text provides context to your subscribers if the images are truncated or smashed by the email providers.
Including alt text, usually HTML, makes the newsletter more accessible to those using restrictive servers.
Mailjet emphasizes the importance of ALT text, which also include providing meaningful descriptions of the images that were included in the email. Additionally, ALT text plays a critical role in enhancing accessibility for visually impaired subscribers who rely on screen readers to gain insight into the images within an email.
- Test all emails before sending
This is probably the last step to ensuring that your image-embedded newsletter reaches your target audience. Without taking this test, then you aren’t sure whether all your subscribers will receive the pamphlet.
The tests enable you to identify all the tiny glitches and mistakes in your embedded codes. Try sending several test emails to all sample email services and check to see if any of these are returning errors.
Take note that an image could display well on one email provider and be blocked by another. You can use certain programs that scan your mail for glitches such as mail deliverability, accessibility, and image validation before it leaves your outbox.
According to the information presented on the Wpromote Blog, meticulous email testing is the crucial step in addressing any overlooked issues. Failing to prioritize this process may lead to emails featuring broken links, unresponsive email layouts, images that cannot be viewed, and the inclusion of errors and irrelevant content, all of which can have a detrimental impact on your brand reputation and potentially lead to a loss of subscribers.
So invest in software like MailTrap and Email On Acid, which may prove every effective in this area. You can fix any issues before you submit your newsletters.
Still, note that emails with image-embedded attachments could work well on some devices and distort images on others. So follow up the final copy with an alt text alternative to bypass these issues.
Hope you enjoy reading “The 5 Best Ways To Use Embedded Images In Email Newsletters” 🙂
5 Embedding Email Best Practices To Help Avoid The Spam Filter
Introduction
Email has become an integral part of our lives, and it is a vital tool for communication in both the business and personal worlds. Unfortunately, with the increase in volume of emails sent, it is becoming increasingly difficult to make sure that your emails are not caught in the dreaded spam filter. To help ensure that your emails are delivered to their intended recipients, here are five best practices to follow when embedding emails.
1. Use a professional email address
The first best practice is to make sure that the email address you are using is professional. This means that it should be from a reputable domain, such as your company’s website or a personal website. Avoid using free email services such as Gmail or Yahoo, as these are often seen as spammy by email servers.
2. Use a reputable email service
When sending emails, it is important to make sure that you are using a reputable email service. These services will help ensure that your emails are delivered and not caught in the spam filter. Services such as Mailgun, SendGrid, and MailChimp are all good options.
3. Keep your emails concise
When embedding emails, it is important to make sure that your emails are concise and to the point. This will help ensure that your emails are not flagged as spam by email servers. Additionally, it is a good idea to keep the length of your emails to no more than 500 words.
4. Avoid using too many images
Another best practice when embedding emails is to avoid using too many images. While images can help make your emails stand out, they can also be seen as spammy by email servers. Try to limit the number of images you use in your emails and make sure that they are relevant to the content of your email.
5. Use an email authentication protocol
The final best practice is to use an email authentication protocol. This will help ensure that your emails are identified as being sent from a legitimate source. Popular protocols include SPF, DKIM, and DMARC.
Conclusion
By following these five best practices, you can help ensure that your emails are not caught in the spam filter. It is important to remember that email is a vital tool for communication, and it is essential to make sure that your emails are delivered to their intended recipients. By following these best practices, you can help ensure that your emails are delivered without interruption.
