- Don’t use too many images
Emails are such a great way to get in touch with somebody. And there’s a lot of creativity that can be infused into professional emails and email newsletters. In email marketing, we already know that using images is a great way to grab people’s attention.
However, it can be a bit tricky, too. The thing is, you don’t want to rely on pictures and images so much that the whole design makes your email content heavy in size. Emails are often opened on a smartphone.
According to a study reported by Zapier, when recipients open an email, they need to download images. If there’s an excessive number of images or if they are of substantial size, it can considerably impede the loading time. This can lead to frustration among recipients, particularly those with slow internet connections or restricted data plans.
Many people open their emails whilst on the go and this means their access to fast internet connections may be limited.
If your usage of images is too extensive and your email becomes heavy, the content may simply not load when someone opens your email on a slow connection. You don’t want to risk this kind of thing so be reasonable about it.
- Don’t go crazy with the gifs
Likewise, the same can be said about the use of gifs. Gifs are such wonderful additions to an email, whether we are talking about personal emails or professional ones. But gifs can also make an email very difficult to read.
Gifs may be smaller in size than quality images, but gifs are like small, looping videos. Gifs are always moving and the letters in them can change, too.
If you are not careful with how you place your gifs, they can instead become a distraction within your email. People might get dizzy head trying to ignore the gifs whilst reading the content of your email.
With all of that said, try to be reasonable with your usage of gifs in an email. Make sure you place them accordingly so they don’t disturb people’s enjoyment of skimming through your email content. Within emails, gifs should not exceed two.
- Don’t be lazy about creative subject lines
When it comes to emails, you know that your subject line is the first thing a reader is bound to read. Of course, they want to get a glimpse of information about what the email content is going to be all about.
As per article published by the Word Stream article, the subject line serves as the initial point of contact for email recipients. Crafting an effective subject line has the potential to create a favorable impression, motivating the recipient to open and engage with the email content. Conversely, a subject line that lacks effort or clarity may convey a sense of insignificance or even trigger spam suspicions.
With that said, your subject line needs to be a mini summary of what your email content is going to sound like. But then, you only have such a short line, so you don’t want to be wordy there in the subject line.
With that said, it requires a degree of creativity to create a subject line that is clear and concise but still manages to convey the essence of your email.
So, you shouldn’t be so lazy as not to think about an effective email subject line. On top of being clear and to the point, also remember that your subject line needs to grab people’s attention.
- Don’t underestimate perfect grammar
Sending emails feels exactly like writing a letter to a friend. A lot of young people may also feel like they’re just writing something on social media.
But this would be a sad trapping as in the professional world, grammar and punctuation are very important. When sending professional emails, try your best to pay attention to your grammar, and punctuation, and look for any signs of typos.
Bad grammar that is accompanied by a lot of typos shows your readers that you didn’t care enough about the quality of your writing. This can create a really bad image, right?
Your credibility and level of reliability could simply drop because of this kind of mistake that you may think is small.
But your email readers are most likely to read more between the lines and they will judge your character based on how you write. So, don’t take this lightly.
- Don’t spam
Yup, this one is like the ultimate email don’t! Sending an email is easy, fast, and free, but oh my god, you don’t want to be spammy. If you send out business emails a lot, this becomes even more important to pay attention to.
You’re not sending a DM to a friend on social media nor are you commenting underneath someone’s internet post. In email, especially email marketing, you could do damage to your business if your emails are marked as spam.
Your Internet Service Provider has the ability to monitor email addresses that are considered spammy and when this happens, your ISP could limit the chances of your emails arriving at your readers’ inboxes.
According to a study reported by Mail Genius, engaging in spamming can have detrimental effects on your sender reputation. This could significantly impact the perception of your brand. Additionally, email service providers and spam filters might classify your emails as spam, increasing the risk that even your genuine emails will be marked as spam and potentially go unnoticed.
This could really hurt your brand if sending emails is a big part of what you do, whether professionally or promotionally. That said, it is important to be reasonable with how often you send emails.
Hope you enjoy reading “The 5 Ultimate List Of Email Don’ts” 🙂
Cc In Email: 5 Dos And Don’ts
Introduction
The use of CC in emails can be a great way to keep people informed and up to date on a particular topic or project. However, it can also be a source of confusion and annoyance, if not used properly. In this paper, we will discuss five dos and don’ts of using CC in emails, to ensure that your message is received and understood correctly.
Dos
1. Clearly identify the purpose of the message. When using CC in an email, make sure to provide a clear description of why the message is being sent to the recipients. This helps to make sure that everyone is on the same page regarding the purpose of the message.
2. Only CC people who need to know. It is important to only CC those who need to know or have an interest in the email’s contents. If the message does not require the attention of all recipients, then it is better to only include those people who need to be informed.
3. Use CC to keep people informed. Using CC can be a great way to keep people informed on a particular topic or project. This can help ensure that everyone is up to date on the latest developments and can quickly respond to any changes or new information.
4. CC people with polite requests. If you need someone to do something, then using CC can be a polite way of asking them to do so. This can help to ensure that the message is received in the right way and that the recipient is not offended or put off by the request.
5. Double check the email before sending. Before sending an email with CC, it is important to double check that all the recipients are necessary and that the message is written in an appropriate manner. This can help to save time and avoid any potential misunderstandings.
Don’ts
1. Don’t CC people to show off. It is important to not use CC as a way to show off or make people feel left out. Using CC for this purpose can be seen as rude and can lead to resentment from the recipients.
2. Don’t CC people with private information. It is important to ensure that all recipients of an email with CC are appropriate for the contents of the message. If the message contains private or confidential information, then it is better to only include those who need to know.
3. Don’t CC people too often. If you use CC too frequently, it can become annoying and start to lose its effectiveness. It is better to only use this feature when it is absolutely necessary and not to overuse it.
4. Don’t CC people without permission. It is important to only CC someone if they have given you their permission to do so. This helps to ensure that the message is received in the right way and that the recipient is not offended or put off by the message.
5. Don’t use CC to avoid direct contact. It is not a good idea to use CC as a way to avoid direct contact with the recipient. If you need to communicate with someone directly, it is better to do so without the help of CC.
Conclusion
Using CC in an email can be a great way to keep people informed and up to date on a particular topic or project. However, it is important to use this feature correctly in order to ensure that the message is received and understood in the right way. By following the dos and don’ts outlined in this paper, you can ensure that your message is received and understood correctly.
