These days, email newsletters are a staple for bloggers to connect with their followers, establish their brand, and increase traffic to their site. But with so many emails sent daily to subscribers, it’s difficult to stand out and create an impact. This article is going to discuss the 3 key emails a blogger must send to their newsletter subscribers in order to get them to subscribe again.
The Welcome Email:
The Welcome Email is the first email a blogger receives from their subscribers. It is a way to introduce yourself, your blog, and for you to create expectations for what to expect from subscribers in the future. A well-designed welcome email can help a subscriber feel valued, acknowledged, and ready to join the community.
If bloggers want to take advantage of this opportunity, consider the following guidelines:
Personalize the Email:
The most fundamental best practices for welcome emails is to tailor them. By calling the subscriber by their name and clearly stating that the email was designed for them is one of the most effective ways to create a relationship. Personalization not only makes the email seem more personal and sincere, it also makes it more likely that the recipient will read and open the email.
Introduce Yourself and Your Blog:
Welcome emails are an ideal way for bloggers to introduce themselves and their blog to potential subscribers. It is helpful for readers to know what can be expected from future posts by providing a short introduction of who they are and their blog is about. By explaining why their content is different and valuable, it can also engender interest and anticipation for future emails.
Set Expectations:
Another helpful part of welcome emails is to prepare subscribers for what they can expect in subsequent emails. By specifying how often and what content you will send subscribers can make it easy to let them know whether they want to continue or not. For instance, if the blogger creates weekly newsletters, make sure you mention this in the welcome email so the subscriber knows what to expect.
Include a Call-to-Action:
A “call-to-action” (CTA) is a link or button that asks email recipients to perform a specific action, such as visiting a blog, following a author on social media, or replying to the email. When a welcome message includes a CTA, it can increase clicks and make subscribers more receptive. A blogger, for example, can incorporate a CTA that encourages followers to come to their blog and leave a comment or follow them on social media for exclusive news and updates.
The Value-Add Email:
This type of email offers bloggers a way to offer something valuable to subscribers — like tips, resources, or special content. Blogging can earn credibility, establish itself as an authority, and retain subscribers returning to their content by offering them something useful.
The following are the guidelines bloggers can follow to craft a successful value-add email:
1. Pinpoint Specific Pain Points
What we need to do first is get a clear picture of what the subscribers need. Surveys, comments, and seeing what’s popular in your space are also valuable tools to pinpoint pain points. Once discovered, great effort must be spent providing ways or resources to support your audience in breaking through their barriers.
For example, if you’re selling personal finance and the majority of your subscribers have been having trouble budgeting, then sending an email that has a link to a budget template, tool, or tip about another lifestyle would really be helpful. That is to say you’ll show your target audience that you care about their problems and actually have a substantial solution to those problems.
2. Make Content Actionable and User-Friendly
Once you identify the problem, then deliver actionable information. Yes, readers are more receptive to the advice they can see being put to work. Break your suggestions into steps, so that what you are recommending is simple and easy to implement.
For instance, rather than simply advise your readers to start journaling to get more productive, explain how:
Select the right journal.
Spend 10 minutes every morning.
Write down three things you want to accomplish today and consider yesterday. This kind of micro detail works because subscribers feel more compelled to take action and ultimately see results. Good content is both relevant and also helps to make you stand out from your audience.
3. Be Clear and Concise
Even if it’s tempting to smother your emails with industry jargon or technical slang, clarity should always win. Remind yourself that not everyone in the audience will know the lingo for which it is being spoken, and complicating speech makes people feel distant, not connected.
Aim for a casual, easy-to-understand tone. Sentences and an easy to understand explanation tend to be your best bet. And keep in mind that it’s meant to be understood, not to deceive.
4. Have a CTA (Call to Action) in place.
And of course, every single email must contain a very concise and strong Call to Action asking subscribers to act further. Whether they come to your website for more in-depth content, follow you on social media for every day inspiration, or send you feedback through comments, a well-placed CTA can move your audience the next step.
For example, if your email has revealed an insight on time saving, then the CTA might encourage them to read your latest blog post about time-saving tips or register for one of your upcoming webinars. This call for further engagement is an attempt to build a community of some kind for your content.
The Promotional Email:
The promotional email is the medium through which bloggers send an email to their subscribers promoting something, offering service, or having an event. However, promotional emails need to be handled very cautiously because recipients are more likely to unsubscribe or flag the email as spam if they perceive themselves to be receiving sales messages.
Bloggers need to know the following best practices to produce a profitable promotional email:
Concentrate on the value of the product, service, or event, and how it’s going to resolve a problem or provide an opportunity for their subscribers.
Use sales language and social proof (like customer reviews or statistics) to create authority and credibility.
Keep the CTA prominent and simple with actionable words to encourage subscribers to take action.
Give a discount or incentive to those subscribers that make the move, for example, a time-limited promotion or access to a special offer.
Conclusion:
Conclusion: if you want your blog subscribers to be amazed with your newsletter, make sure to focus on three main emails: welcome email, value email, and promotional email. Bloggers can cultivate confidence, brand themselves as experts and retain subscribers by implementing the recommendations contained in this paper. These three emails should be part of your email marketing kit, no matter if you are just getting started or have been blogging for years.
