The marketing team must stay updated with all trends and important days such as Mother’s Day. So, are you a digital marketer looking for Mother’s Day campaign tips? We have found influencing tips for a loving Mother’s Day campaign.
One of the most loving holidays of all time is Mother’s Day and no matter how busy people are, they still take some time out for their beloved mothers or mother figures. Every mom is special and to make them feel extra special through your campaign here are a few tips that can’t go wrong and assure a loving Mother’s Day campaign.
Show Genuine Love and Care
A big part of motherhood is love and care so make sure that your campaign doesn’t only look like a paid promotion but it has a genuine love and care for all the moms and mom figures in our life.
Scrunch reports that customers will refrain from participating in your Mother’s Day offerings if they perceive them as lacking authenticity or solely driven by hard sales tactics. Customers seeking genuine and meaningful experiences for celebrating mothers will invest in brands that authentically honor this sentiment, rather than those solely focused on sales. Genuine love and appreciation drive their choices.
Customers should feel attached to your sentiments as they look at your campaign only then is your campaign going to be successful.
Appreciate Every Mother
Like we said above all moms are special in their own way and they all should be looked after and cared about. What brands should do is give them a personalized experience or product as each of them is different.
Also, new time mommies are really emotional and their first Mother’s Day is a big deal for them so through your campaign you can encourage people around them like the father or their friends and family to make sure they gift the new mommies something.
MoEngage’s marketing insight highlights that many people cherish “maternal figures” in their lives, extending their affections beyond their biological mothers. Encouraging customers to acknowledge these nurturing figures on Mother’s Day can broaden the scope of gratitude, fostering genuine affection and potentially boosting sales at the same time. Consider offering different product options to your clients.
For example, target your brand’s ideals and discounts towards these people.
Stay Connected Via Social Media
As we all know that social media has been one of the biggest platforms for different successful campaigns. Here are a couple of things you can do via social media.
You can create a hashtag using your brand’s name that is targeted towards Mother’s day and encourage people to use it for appreciating their moms or their favorite mom.
You can also ask the mommy bloggers to market your deals and discounts targeted towards Mother’s Day, etc.
Create New Mother’s Day packages
People are always inclined towards personalized and targeted packages. This is why you should create a package that is ideal for mothers.
You can target different moms in this, for example, working moms, new moms, stay at home moms, etc.
For working moms having a day off with their children seems to be a great idea as they probably don’t get as much time as all the other moms so a spa day with their daughters or shopping or vacation of some sort, etc.
As per Scrunch, packages prove effective when consumers perceive them as offering excellent value. This value can be derived from packages that include complimentary products or added experiences. An alternative approach is crafting packages designed for shared enjoyment, like a mother-daughter high tea or spa treatment package, enhancing the Mother’s Day experience.
Make Your Deals and Packages More Than One Day
Mother’s Day should be every day!
But we all know that it isn’t possible so we recommend extending your Mother’s Day deals and packages a little. People tend to shop a few days or weeks before the mother’s day so make sure your deals and packages are available then.
People love to cherish their parents and so having a campaign that lasts before and after the Mother’s day seems nice.
These are some of the many tips that you can use to create a loving Mother’s Day campaign.
