In the digital world, it is extremely important for any company or brand to be in touch with their audience. Perhaps the best method of doing this is email marketing, which lets you send your customers news, deals and other helpful content directly to their inbox. But you need to gather email addresses first, before you start establishing that relationship. That’s when an email sign up page comes into play. In this tutorial, we’ll show you how simple it is to build an email signup form that will help you build your list.
Why Should I Implement An Email Signup Form?
However, let’s dive in and explain why you need an email signup form:
Direct Communication: Email gives you the freedom to communicate directly with your recipients without the aid of algorithms — get their message.
Establishing Community: An email list helps create a sense of community and inclusion, where you can interact with your subscribers face-to-face.
Better Conversion Rates: A targeted email campaign can increase your conversion rates much better than other marketing avenues.
Content Distribution: You can utilize an email subscribe form to send content such as blog updates, newsletters, and special deals directly to the inbox of your followers.
Adding an email signup form to your website or landing page can help you drive interest and increase your list size.
Step 1: Select an Email Marketing Solution
The first step to implementing an email signup form is choosing an email marketing platform that fits your requirements. There are plenty of options out there like Mailchimp, GetResponse, Constant Contact, and many others. All of them are unique, but they generally enable you to set up a signup form, keep subscribers, and even send emails. Here are a few things to consider before you decide:
User Experience: Choose a service that offers an easy-to-use interface.
Templates: Make sure they offer customizable email templates for your brand.
Pricing: Take a look at the prices, especially if you want to scale your subscriber base fast.
Connectivity: Make sure that the service works with your existing tools, including your website platform and social media.
Step 2: Register Your Account.
After selecting an email marketing platform, the next step is creating your account. Most providers will walk you through a set-up process, where they’ll request basic data such as your name, company name and email. You want to ensure that your profile is full because you are going to be more professional when talking to interested subscribers.
Step 3: Build Your Signup Form.
Once you have your account set up, it’s time to build your signup form. You can do it this way:
Find the Signup Form Builder: Depending on the platform, find the email list or signup form section. For most credible email providers you’ll find a place to create forms.
Select Your Form Type: Based on your goals, you can either build a signup form or a more advanced one. Choose a minimal design where you only need basic data (usually just an email address and maybe a name).
Customize Your Form:
Add Fields: You can specify extra fields such as name, surname and preferences.
Design: Choose colors, fonts and designs that are relevant to your brand. People will subscribe if the form is attractive and polished.
Call To Action: Create a compelling CTA (e.g., “Subscribe to our Newsletter”, “Earn Exclusives,” “Receive Tips & Tricks”). Explain what subscribers will get in exchange for their email address.
Create Opt-in Confirmation: Use a double opt-in in order to gain trust and make sure you’re getting legitimate email addresses. This simply means that once a user submits the form, an email will come out requesting for subscription confirmation.
Step 4: Put Your Form On Your Website.
When you have your signup form created, you can add it to your website or landing page. This can typically be accomplished in one of several ways:
Embed Code: Most email marketing platforms will give you a HTML embed code that you can paste into your website. Just copy and paste the code into the backend of your web pages where you want the form to show up.
Plugins/Widgets: If you’re using a content management system (CMS) such as WordPress, most email providers have plugins that make integration easy. Just install the plugin, link it to your email marketing platform, and create your form from within the plugin screen.
Pop-up Forms: Think about a pop-up version of your form as it is more interactive. Pop-ups are a good way to attract users’ attention, but they shouldn’t be overused.
Step 5: Advertise Your Sign-up Form.
Once you have your signup form placed on your website, it’s time to spread the word. Some marketing tips for getting more signups here:
Promotion On Social Media: Share your signup form link on social media. Use visuals and read-worthy words to attract users to your signup page.
Content Upgrades: Provide exclusive materials such as eBooks, templates, or discounts upon signing up. This can motivate visitors and increase conversions.
Blog integration: Insert your signup form into your blog posts or set up a landing page to show potential subscribers why signing up is worth it.
Email Signature: Add a link to your signup form to your email signature to receive signups from your daily email.
Step 6: Keep Your Signup Form Alive and Optimized.
An email sign up form is just the start. When your form is online and you’re obtaining email addresses, you need to keep track of how it is performing. All email marketing software offers analytics and insights to make sure you know how many visits are being converted into subscribers. Here’s what to focus on:
Conversion: Understand the rate of signups by visitors on the signup form. In case the conversion is low, you can always try out different CTAs, designs, or locations to see what works best for your audience.
A/B Tests: A/B test your form by running different versions of it. Flip it around one part at a time — such as the color of the CTA button or the input fields — to see which one does better.
Feedback: Once users signup, send a welcome email and solicit feedback about the signup process. This can be extremely valuable when it comes to designing for a better user experience.
Conclusion:
A newsletter form is the key to creating a long-term relationship with your readers. Using this tutorial, you can create a simple and beautiful form that will collect subscriber data. As your list grows, don’t forget to maintain your relationship through the right email campaigns to keep your subscribers up-to-date. Happy emailing!
