People become prospects when they fulfill the criteria to become potential customers. But do you know people use autoresponder marketing to convert prospects into a customer? Here’s how to use autoresponder marketing to convert prospects into customers.
To increase sales through email marketing, we need to focus on deliver-ability and technical e-mail processing from a technical perspective.
Serviceability
We recommend using Domain Keys Identified Mail (DKIM) and Sender Policy Framework (SPF). DKIM is a digital signature technology. It verifies the authenticity of the e-mail. Together with the SPF record, it helps to increase the credibility of sent e-mails. The SPF principle is based on verifying the sender’s IP address.
As per study reported by Marketing Profs, Domain Keys Identified Mail (DKIM) is an email authentication technique that enhances email security and helps prevent phishing and spoofing attacks. DKIM allows the sender of an email to digitally sign the message using a private key. This digital signature is added to the email’s header. When the recipient’s email server receives the message.
Technical e-mail processing
Here we also have some tips for improving your email processing.
Beware of bad image area and text ratio: Don’t send full-frame emails. It looks nice, but some e-mail clients don’t show images. So the recipient will not see the content of your message. Write everything that you want to give a message.
Forget the no-reply addresses: Always Send email from a live address from which to answer recipient queries. The interaction between you and the recipient is a sign that you are not sending spam.
Don’t hide your identity: Surveys show that the first thing the recipient looks at is the sender name. Write your or business name in the sender’s name.
As indicated in the study conducted by Emory Day, it’s vital to include your business name in the sender’s name when sending emails. This practice holds significant importance in building trust with recipients. When you omit your business name, it can lead to recipients perceiving the email as less credible or legitimate, potentially undermining the effectiveness of your communication.
Watch out for newsletter size: If it is larger than 102 KB, Gmail will not display your message and will cut off part of it. To find out the email size, you can send a test mail. The second option is to save the template as a .html file and determine its size in the properties.
Create responsive emails: Most emails are displayed on mobile devices. Most mailing tools already have the ability to create responsive e-mails.
Take advantage of Send time optimization (STO): Send email to recipients when they are most likely to open it.
Stand out from the competition: Try to create animated images (GIFs), use an animated countdown, and pass the scepter to your imagination. These elements look nice and work perfectly.
Increase content sales
Beware of poor contrast in the text: Do not use a font color that is too similar to the email background.
Do not type the subject in capital letters: You don’t want to scream at the recipient.
Based on research from Mailer Cloud, it’s recommended to steer clear of overusing capital letters in autoresponder email subject lines. Having a subject line entirely in capital letters can not only seem visually intense but can also give the impression of shouting at the recipient. This can be off-putting and may discourage recipients from opening the email or engaging with its content.
Avoid inappropriate words in the subject: Don’t lure sex and Viagra.
Do not use special characters in the subject: Forget the sun, hearts or crosses. Email providers penalize such items.
Use all the space that is offered to you: The message ‘Doesn’t your e-mail display correctly?’
The content of the reader must be beneficial: All your emails may not be selling. Please try to Inform and educate your recipients. Do you have an interesting blog post? Send it.
Test, test, and test: As part of e-mailing, you can use A/B testing. Then try out a day of mailing, subject matter, content, color whatever you think.
Advice to start
Getting started with e-mailing and still doesn’t know what to do? Or do you have an e-shop and want to increase sales? Don’t know which tool is right for your business, don’t you know the strategy? Try to follow our tips.
