Gaining new customers is considered a huge success in the marketing field. If you have a proper new customer acquisition, I’ll say that your product/service is giving a tough competition to similar brands.
Let’s see what is a retention email? Through my experience, I would like to say that every email that you send to your customers to make sure they remain as your subscribers/clients are known as Retention emails.
Retention emails are considered as a welcome email but there are many classifications under the retention email category. The purposes may vary from industry to industry.
The main idea of a retention email is retaining their current customers. The sales emails are used to promote the products and introduce offers.
Maintaining the repeat customers
Getting some loyal customers and keeping them engaged are not some magical works. You can do these things by following some strategies.
Retentions email is playing a major role here. You should never let your customers forget your brand. Each of the repeat customers is more likely to consider your brand again.
But you must send out retention emails to trigger past memories and remind them that you are still around.
Losing a customer would cost your business much more, than retaining an existing one. So you must devise methods to keep the current subscribers satisfied and engaged.
Per an article on the Hubspot blog, maintaining repeat customers help lower customer acquisition cost.
Sending a birthday wish email to your repeat customers, offering discounts, rewarding them with some coupons are some contents of retention emails.
Feedbacks are the keys for the success
A good entrepreneur is always aware of the opinions of his customers. First-timers will share with you the experience with your brand but the repeaters will share the feedback.
The chatter customers make online forms a significant avenue to charting a reliable customer retention strategy.
Provide feedback surveys, customer satisfaction ratings, and product warranties to keep this base loyal.
Per an article on the Amazon Advertising website, customer service feedback allow for open dialogue, where customer churn issues are amicably addressed.
There are many ways to get feedback. Getting feedbacks through the retention email is one of the low-cost methods. You can easily reach your customers.
Encouraging referrals increases sales
Let your customers feel like a part of your business. Loyal customers will surely bring you, new customers. This method nearly comes under referral marketing but it is not going to cost you further.
The cost is only for retention emails. Providing hashtag challenges, promo code discounts, selfie challenge with the particular brand are some more examples for referrals.
Ensure your brands’ activeness
Maintaining a touch base with your customers is a must-have quality for a successful business. When your customers are aware of your brands’ activeness they will go for your product again and again.
Strong communication with your customers increases your sales rate. The email campaigns will remind the specials of your brands and persuade the people to buy again.
By maintaining regular communication with your online community, retention emails could go a long way in establishing customer loyalty and trust.
Reminding them of promotions, and keeping them updated on the next sales and fresh products, would help them become eager to maintain engagement with your site.
Per an article on the Market Tailor website, the retention emails acquire new customers and hold repeat customers. I am very sure that this tactic will increase your profit and find a permanent place in the particular market.
Finally, I wish to give a tip. Never forget the community programs. Just classify your customer database according to country/ city and send them promotional retention emails.
Keep the list fresh and updated. This is a great way to continue a strong bond with your customers.
Always help your customers get the best of your product. Use the retention emails efficiently like sales emails and get a huge response from them. Go with the flow and reach high. Good Luck all.
